The VICI Code: Purpose-Driven Profits
Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially.
We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway.
I’m Joe Dunaway, founder of VICI Financial, and every week, I sit down with entrepreneurs who’ve walked through fire, fixed their finances, and found purpose in the process.
If you’ve ever felt like the only one who doesn’t “get it” when it comes to business money…
If your story feels too messy, too behind, or too far gone…
You belong here.
Because the comeback isn’t just possible — it’s coded into you.
This is The VICI Code.
Let’s crack it together.
Episodes
10 episodes
Cybersecurity, Customer Focus, and the Purpose of Protection
In episode 9 of The VICI Code, Joe Dunaway interviews Brett Gallant, the owner and founder of Adaptive Office Solutions, as He shares his transformative journey, not only in business but also in his personal life, including a remarkable 100-pou...
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Episode 9
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32:18
From Weight Room Dream To Purpose-Driven Community: The Evolution of Elite Personal Fitness
In episode 8 of The VICI Code, Joe Dunaway interviews John Mossotti, a personal trainer, nutrition coach, and the founder of Elite Personal Fitness. John shares his evolution from a skinny kid dreaming of a gym to a purpose-driven leader...
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Episode 8
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39:44
Building a Purpose-Driven Community
In episode 7 of The VICI Code, Joe Dunaway interviews Pat Commeret, the founder of CrossFit Loup, a thriving CrossFit gym located in East Syracuse, New York. Pat shares his personal story of transformation, from a high school athlete to ...
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Episode 7
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24:33
The Art of Purpose-Driven Interiors
In episode 6 of The VICI Code, Joe Dunaway interviews Nicole Fisher, founder of Nicole Fisher Interior Designs, as she shares her journey from lead designer at One Kings Lane to launching her own firm in 2015. She reveals how she c...
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Episode 6
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30:20
The Journey To Authentic Leadership
In episode 5 of The Vici Code, Joe Dunaway interviews Jennie López as she shares her journey from 23 years in corporate leadership to becoming a bestselling author, speaker, and purpose-driven entrepreneur. She discusses embracing authen...
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Episode 5
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30:42
From the Stage to the Studio: Harnessing Your Story for Impact
In episode 4 of The VICI Code, Joe Dunaway interviews Sebastian Rusk, a keynote speaker, comedian, podcaster, and the founder of Podcast Launch Lab, as they dive into the transformative journey of podcasting, highlighting the challenges and vic...
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Episode 4
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25:38
From the Mat to the Mentor: The Journey of a Purpose-Driven Coach
In episode 3 of The Vici Code, Joe Dunaway interviews Gee Vien, head coach of VN Jiu-Jitsu and a second-degree black belt, as he shares his unique transition from competitor to coach. He also discusses the challenges he faced in building...
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Episode 3
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17:43
Ed Ten Eyck - Ultimate Health & Performance
In episode 2 of The VICI Code, Joe Dunaway interviews Ed Ten Eyck, founder of Ultimate Health and Performance, to promote health and wellness through education in nutrition and exercise has transformed the lives of countless individuals,...
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Episode 2
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29:43