The VICI Code: Purpose-Driven Profits

The Standard is the Standard: Bill Lee on Marine Corps Discipline, the GRIT Methodology, and Killing Mediocrity

Joseph Dunaway Episode 49

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In episode 49 of The VICI Code, Joe Dunaway interviews Bill Lee, a retired USMC officer and founder of Be Better with GRIT, as they dive deep into critical business and personal growth themes: leadership principles forged in fire, the impact of consistent goal-setting, the crucial role of mentorship and accountability, and building teams that not only perform but thrive.  

Tune in to discover how to kill comfort, own your standards, and lead with both heart and relentless discipline. 


TIMESTAMPS

[00:00:02] Introducing Bill Lee: Marine. MBA. Architect of GRIT.

[00:02:48] From Quitting Mindset to Grit: Breakthrough Moments

[00:05:07] Battlefield Leadership—Translating Combat Standards to Business

[00:06:59] The Power of Consistency, Systems, and Environmental Discipline

[00:09:12] Bringing Military Discipline into Business with Jack Welch Insights

[00:13:30] How to Condition Yourself for Discomfort and Progress

[00:15:10] Building Discipline as a Muscle—Practical Approaches

[00:17:46] The Triangle of Sacrifice: Time, Comfort, and Ego

[00:21:15] Extreme Ownership at Home: Leadership in Marriage and Family

[00:23:00] Leading with Heart—Stories of True Empathy and Sacrifice

[00:27:55] Awareness, Ownership, and Day-One Action Steps

[00:31:00] Key Takeaways: Standards Over Feelings, Grit, and the Messy Middle 


QUOTES

  • "It's the little things that add up to big things and give you character." – Bill Lee
  • "The standard is the standard. You have non-negotiables; you do them regardless of how you feel." – Bill Lee
  • "Embrace the messy middle—those challenges are what make or break true leaders." – Joe Dunaway


SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 


Bill Lee

Instagram: https://www.instagram.com/bebetterwithgrit/

LinkedIn:  https://www.linkedin.com/in/william-lee-58559824/

Facebook: https://www.facebook.com/william.lee.752


 

WEBSITE


VICI Finance: https://www.vicifinance.com



Welcome to the Vici Code where we unlock real stories of small business owners who've battled chaos, crushed doubt and conquered their challenges. Faith, family and finances. No fluff, just raw, honest conversations that decode the path to victory one story at a time. What is up? Bob, thank you for joining us today as we explore our latest purpose driven journey. The standard is the standard where we navigate engineering a high performance life, how to move from driven underachiever to purpose driven leader by replacing motivation with structure, combat tested standards and the grit framework. We all know men who look successful on the outside but are frustrated, burned out or underperforming in other areas. What happens when you apply 30 years of marine Corps leadership and a Jack Welch business education to that problem? You get a standard that doesn't accept excuses. Bill Lee is a retired US Marine Corps officer with multiple combat deployments, an MBA with distinction, and a resume that spans from the White House to the palace of Westminster. He is the architect of the grit methodology. Bill and I connected as fellow veterans in the trenches of Dan Martell's elite mastermind. His background as a retired Marine Corps officer combined with the corporate precision of Jack Welch trained MBA makes him a powerhouse guest for discussing extreme accountability. He specializes in the messy middle where men look successful on paper are actually settling for mediocrity in private. He brings a no foul mentality to the VICI show today. The purpose we're going for today we are exploring the end of mediocrity. We're talking about why motivation is a myth and why structure is the only way to be better. As always, we will filter Bill's journey through the VICI pillars, Faith, family, fitness and finance. Bill, it is an honor and a pleasure, sir. Welcome to the show. Thank you so much, man. It's an honor to be here. What an introduction. Wow, that actually sounds like not me. Oh, oh, but it is my friend. And we, we want to, we want to peel back the layers, you know, starting really early on with some breakthrough stuff. You know, we, we talk about the driven underachiever you work with. Driven underachievers. To most people that sounds like a contradiction. What was the breakthrough moment in your 30 year career where you realized that even the highest capacity men settling for average because they lacked a personal operating system? Man, that is such a good question and probably a tough question to break down in a short segment, but I don't think it's any one particular moment for me. It's really stacking moments over moments and I can tell you the first time where I kind of had that aha moment for me. And I grew up playing sports, which I think was such a great way, way to really see who I truly was. Because that brought out probably the worst in me in a lot of ways and also the best in me. And I was on a JV football team as a freshman, I believe, and we were down 43 to zero. And they had a mercy rule back then. If you had a score of 45 or more, a gap, they would call the game at halftime. And anytime in the second half, if you were up by 45, they'd end the game well. I can remember thinking, please just score another touchdown so we can get out of here and go home and just leave this embarrassing moment. And three minutes ticked off the clock and it was only halftime. And so we had a whole other half to go. And I just remember having this extreme guilt. I don't remember getting chewed out by the coach or anything like that. I just remember internally thinking to myself, wow, what a negative mindset. Where I wanted the other team to score so we can leave. And I had a quitting mindset. And I just remember in that locker room at halftime telling myself, I'll never quit again, no matter what it is in life. And that was really the beginning of my journey. Kind of my inward looking at my self mediocrity and my mindset. And so for me, the grit methodology that I teach, the very first pillar is the mindset. And that's kind of where that began. And then of course there's many, many other lessons and many other stories that kind of kept adding and stack onto this great mindset that I kind of have put together over the years. Sure. And what, what an advantage to, to, to discover that at such an early age, a freshman. I think most of us are trying to figure it out in our 20s and 30s and you identified that pretty early on as a freshman. Now take us from the football field to the battlefield. You did your time in combat deployments. How did that shape your view of what excellent actually looks like? What, when the stakes are life and death? Yeah, well, I think every decision you make, especially as an officer and I was on small teams and so every decision could be a life or death situation. And it really just made it real. I mean, these are all things I think we know as we grow up and we have teachers and coaches and mentors in our life. And it's like you have the tools but never ever had to pull them out of the toolbox. So for me, it was almost the first time where really now I started to have to pull out these tools in the toolbox and implement them and use them. And of course there was times where I pulled out the wrong tool and made mistakes. Now thankful that all of my deployments, we didn't lose anybody, we didn't have any casualties. So I'm very, very grateful for that. So that's a true blessing because there were mistakes made. But through those mistakes, you learn and you grow. And I could tell you stories of things where I call it God's hand of mercy or grace in my failures where I was covered. But from those, some of those are just consistency, care, true empathy for the people that you're working with and that work under you. Sometimes we just check the box. We do the thing that we're supposed to do, but there's really no care behind it or empathy behind it. And I think that's where I learned a lot of lessons, like true care versus just, I guess, checking the box. Got it. Yeah. So I want to jump into you. You mentioned 20% margin in business discipline in the finance pillar. People often focus on the numbers, but you focus on the standards behind the numbers. You've built businesses with 27% net profit margins. What is the one Marine Corps principle you brought into the boardroom that most entrepreneurs are missing? I think it's like you said, it's a standard. And so a lot of it is consistency. And it's also repetitive in the sense of where things go and how they are put together. So for instance, along on a typical combat patrol, right, you would spend an hour preparing maybe more your gear on, every person is in the same spot, right? And so whether it's my medical aid kit and all that stuff, it goes on the right side. Everyone, it's the same. So no matter who and whatever Marines under my charge, I could go to any single one and everything is exactly the same. So you standardize it because in the moment when the unexpected happens and you need to go to reach or something or grab something, then everybody knows where it is. It's very, very simple. And so I equate it to like a river, right? If I want the river to flow left instead of right, I can't force the river. I have to change the banks of the river. So those would be like your environment. I call it environmental discipline. Right. So you have self discipline. But my self discipline gets sabotaged by my environment. So if I can change and help the environment, which is where I stack things and put things. So those would be systems, right? So a Business, you would call that your. Your processes and all those different things. That's your riverbank. Because I want things to flow a certain way, and a lot of times we try to change the flow without changing the riverbank. Yeah, that makes a lot of sense. And it's funny how often consistency comes up on this show with people that have, you know, performed at a high level. It's just. It's just magic. It really is. You know, there is no secret other than, you know, discipline and consistency, as far as I'm concerned. Right. And I think you bring up a really good point with, you know, changing your surroundings, changing your environment to help you, you know, reduce the pain of, you know, discipline, like discipline becomes a lot easier when you change your environment, and consistency is a lot easier when you change your environment. So that's a. That's a really good bit of advice there. Now, how did you know? Studying under Jack Welch. Change the way you translate military discipline into a language that business owners can actually execute. Man, that's. That's a tough one. Jack Welsh and had the privilege of actually not meeting him in person, but he taught some of the courses and things I were in. It was an online course, and I had the privilege of listening to him directly. Now, there's. There's good and bad in everything, right? So you can take the good, take the bad. But I think for his, he was exactly what I'm saying, right? So you have a goal, you have a vision, and you. You move towards that, and there's nothing that's going to get in the way of that. And sometimes, and he admitted, you know, there was things that he sacrificed in order to reach his goal that I personally wouldn't sacrifice to reach my goal. But everyone has a different, you know, purpose and reason for the things that they do. But to me, it's very, very simple. Most people just aren't willing to do the thing that they know. Most of us know what we need to do. But the problem is comfort. In. In my case, the number one thing that kills us is comfort. So, for instance, right, I. I run every morning, two miles, and the thing that could hold me back from that would just be simple comforts. And it's usually. It could be your mind. It could be physically, whether I'm tired or I don't feel like it or whatever it might be. And most of us, our emotions are the things that keep us from doing the thing. So the standard is the standard. Regardless. I have a course with men in it, and my whole thing is like, you have non negotiables. You do them regardless of how you feel. So for me, I run two miles. That's just a non negotiable. For me. I've done it sick. I've done it in the rain, I've done it in the snow. You just do it. And here's a great analogy. One of the guys asked me. He said, well, is it hard? Is it hard or easy? Now, I returned this with a question. I said, okay, do you brush your teeth every day? He said, yes. I said, is it hard or easy? He's like, it's neither. I just do it. I said, that's exactly how I feel. I go, once you do it and you're consistent, it's not hard or easy. It's just who you are and it's what you do. That's kind of the standard that we're trying to get to, is we want it to be who we are. Right? And, and, you know, comfort came up in our, the podcast we did yesterday and we were talking about, you know, comfort kills. And I got to a point where, you know, you know, before I really got it together, you know, I would choose comfort, I would choose procrastination. But those were the moments where I really needed to be the most disciplined and do the thing I didn't want to do. And now that voice goes off in my head when I feel like it's, it's hard or I don't want to do it, or I just get. Sometimes I get crippling anxiety to start a project because I don't know how it's going to work out. It's easier to avoid it than to try it and fail and deal with that discomfort. It's those times where like an alarm goes off in my head. I'm like, now's the time to actually move. Just do it and figure it out. And, um, so I, I know that's kind of like what works for me is I just. It's not easy. It doesn't get any easier. I try to explain that to my, my, my, my older kids, my two teenagers, that it doesn't get any easier or harder. It's just like you just get conditioned to, to, to not give up and not give in to those, those voices in your head that want you to, you know. You know, I call it the enemy, telling you to, you know, choose easy, choose to, to, to put it off. But yeah, once you've, once you've done it a handful of times and you've conditioned yourself in a way it's easier. It's just like, okay, I've done this. I think you just. Because you think to yourself, you're like, wow, last time I did this, I didn't want to do it. But how I felt after, yeah, I want that feeling because it feels a lot better than the regret and the grief of man. I wish I did that. And I didn't. So. Yeah, that's a really good point, Bill. Yeah, I think it's like a muscle, right? So, yeah, whether you're lifting, you know, lightweights, heavyweights, or whatever it is, you still have to lift the weight. And it's not that the weight got lighter, it's that you became more resilient, you became stronger. And so it's the same thing with our mind. Right. My whole motto is do hard things. And when you do hard things, you're training your thing. So when there's, you have to do it, it's not as hard because you've conditioned and you use the word condition, which I think is great. So you've conditioned your mind to just do it. And it's just, like I said, it's who you've become. And so whether it's starting off small. So I have some young people in my course that are very undisciplined. And so it's like, okay, well, so start off small, like take a cold shower once a month. Just to do something hard has no relevant, you know, need or purpose. But it's just train your brain to do something diffic, just to do something difficult. So now your brain is being conditioned that, oh, the next thing I do that wasn't that hard. And then you just keep growing this muscle over and over and over again. So when the big things come, you can push through it and have the resiliency and the tenacity to actually. To do it. Exactly, exactly. And I want to jump into the grit methodology that you teach. It's growth, mindset, discipline, tenacity, resilience, sacrifice, and faith in the fitness pillar. We know that discipline is a muscle. Right. How do you coach a man to build what, build that muscle when he's currently, you know, stuck or frustrated with his own lack of progress? Yeah, so like I said, I start off small. So the first thing I do in the course that I'm giving right now is just a wake up time. That's the first thing. And for week one, it's like, okay, for seven days and hold them accountable. You're gonna text me in the morning. Some people are four, 15, some people are six, whatever it is. Right. You tell me the standard, and then I'm gonna hold you accountable. And the thing that's interesting is it starts out very, very difficult for some of them. And it's funny to me because to me, it's. It's just what I do. And obviously the military has a lot to do with the conditioning of my minds. And. And once you can do it and you can do it consistently and the snooze button, I think it's funny. I'm telling a little story. So my phone just updated recently, and the thing that made me laugh is when I go to my alarms, the biggest button now with this new reset is the snooze button. And I'm like, wow, that's crazy. If you can just get rid of that button. Yeah, there's. There's science. I think Huberman was talking about it. Andrew Huberman talking about the science behind hitting the snooze button, how it actually makes you even more sleepy. Yeah. So, like, I. I just don't even use a snooze button. If, If I feel like I'm gonna hit snooze, I just turn it off and I say, you know what? I'm rolling the dice today. And I know I'm gonna wake up in a panic because I'm. Because I'm like, oh, no. Like, what time is it? Once I wake up in a panic, there's no going back to sleep. Usually the alarm works, but yeah, the. I really try not to use a snooze, and I don't for. For just knowing, like, more about how, you know, the human brain works. So, yeah, yeah, for me, the snooze is an irrelevant button because if I'm supposed to get up at six and then I hit the snooze at six and I sleep five more

minutes and hit the snooze again, and I actually get up at 6:

15.

Then why wouldn't you just set your alarm for 6:

15? Right. That's how I see it. It's like, okay, well then just sleep 15 minutes longer

and get up at 6:

15. Like, what's the point of hitting the snooze? Because you're telling yourself in my. The way I think when I hit this news, I'm telling myself I'm not a man of my word. I'm not going to get up when I said I was. I'm going to hit this news. And the more I hit this news, the less integrity. My integrity is going downhill, not uphill. So for me, self discipline is an equivalent to just self integrity. Yeah, no, I agree. Why is sacrifice a necessary component of leadership that modern culture tries to ignore? Oh, man. Sacrifice, I think, is one of the key pillars in what I'm developing. And I have what's called the triangle of sacrifice. So you have time, comfort, and ego. And probably for us men, ego is probably our biggest. And so we tend to not sacrifice or sacrifice because of our ego. And so, you know, if you're like, for us, you know, married and kids, right, we have to sacrifice our time, we have to sacrifice our own comforts for our families. But a lot of times we won't sacrifice our ego. Right. So if I tell my kids, hey, I'm going to be here, I'll take you here or I'll take you there, or I promise them something, and I don't fulfill that. How many of us are willing to actually apologize to our own kids, you know, confess that, you know what? I'm sorry, you're right. I told you I would do this and I didn't. Versus us men, we typically have the ego. It's like, well, I'm the dad. I'm the one providing I can change my mind. I mean, that's a small example. I mean, you could throw in a million examples of how ego gets in it. So to me, our sacrifice is our ego, our time, and our comfort. Yeah, ego was one of the things that. And, and the opposite of that is humility. Right? Like, having humility has got to be one of the, the, the big, you know, breakthroughs for me and just seeing life differently. It was a mindset shift for me where, you know, I, I stopped. I stopped holding grudges, I stopped honing grudges against myself and other people. And the, the woe is me kind of disappears when you have that, you know, healthy level of humility and you stop having expectations and take things for what they were. And I think Extreme Ownership is a good book that reminds me of just saying, hey, listen, like, bad things happen. Like, what could I have done better? You. Oh, you always hear from me. And my. And for my team is like, you know, something. Somebody may have done something wrong, but like, it's like, I. What. What could have. I could have done better? What could I have improved this system? Could I have improved my training? So humility is really a big piece for, you know, helping you deal with, you know, the, the male ego. And it is, it is something. And it. We don't. Not a lot of, you know, dads are out There talking about, you know, these things. And we find out, hopefully over time, sometimes too many hard things happen, but hopefully, you know, we can change that narrative. You know, you're doing the right thing, Bill, you know, talking about the right things. And hopefully we get to a point where we're more proactive with these conversations, that the dads that you're talking to, the men you're talking to, can pass that knowledge on to our, our children, our sons, our. Our. Our daughters, so that they can kind of help avoid those trap doors. That's it. And it's also being willing to fast and tell the stories that maybe don't hold you in a good light so that they learn from your mistakes instead of learning from their own. I'm a big believer. And don't learn from your own mistakes, learn from others mistakes. Yeah, very true. Absolutely. So let's talk about faith and family pillars. You talk about fathers who want respect but lack execution. How does a man apply extreme ownership to his marriage and his kids without coming across like a drill instructor? Yeah, well, I think integrity is probably the biggest word that I would throw out a lot of times. And I'll tell a quick story here. I'm a big. I like stories because I'm a visual person, so I got to see it in my head. So here's a good story of a father who's trying to teach his son to tell the truth, right? Have integrity, tell the truth, you know, don't lie. There's no such thing as a white lie. Everything you say, you know, means something. Be a man of your word. And he was speaking with his pastor at his house. So the father was sitting at the kitchen table talking about this. Hey, I'm really trying to teach my son. He's having a problem, you know, as a teenager. And while they're speaking, the phone rings and the son answers the phone in the other room and he says, hey, dad, for you. And so the dad just yells back, well, tell him I'm not here. So they go back to the conversation, and the pastor says, well, I know your problem, right? So the story is, you know, the father's trying to teach his son discipline and telling the truth. But then he just lied and said he's not home. So it doesn't matter what we say, it matters how we live. And so for me, being the example is more important than the words that I tell my children. I have to live it if I want it to stick. So that's what I would say. Yeah, walk the walk, right? You set the standard. But you got to live by the standard that you set. Otherwise those standards don't mean nothing. They mean nothing without doing it. How do you lead with heart while maintaining that high standard? Man, I think that's just where true love and empathy for your people. And again, if you let me, I'll tell another story about true empathy and love. And I had, you know, great commanding officers in my tenure and I had not so greats. And a lot of them, you know, like I said, would check the boxes, they would do all the right things, but you could just tell they didn't really care about you. And so how do you really come across? Not even come across like how do you actually care for someone? And I think we talked about it earlier, it's really your ego, right? So in a command situation, a combat situation, but we're taking it back to our family. You know, I, I love my family, I love my children, I love my wife. But how do I demonstrate that? How do you demonstrate that? And the way I see you demonstrating it is to come to be completely selfless, right? So you have to be willing to give of yourself in any situation, at any time, for any reason, at any point. And if you're not willing to do that, then you really have an ego problem because then it becomes about you. And so, you know, scripture talks about being dead to yourself. And so I look at that, it's like, well, what does that really mean? Perfect example. This is amazing how this set up. So I work up in the mountains and I'm separate from my family for some of the time of the week. And I was coming down yesterday, I planned to come down. We had a group that I was serving, we have a retreat center. And after the meal service I was going to come down. So I'd be down with my, my daughters and family around 8pm and my youngest daughter called and she just wanted to talk to me. And I said, well, what is it about? You know, she's 18, she's a senior in high school, what is this about? And she didn't want to tell me on the phone. She's like, well, I need to tell you personally. It's like, well, when do you want me to be there? She's like, well, if you can be here at 5 o'.

Clock. Well, it was already like 3:

30 and had a lot of hoops to jump through to get the stuff at the camps that you. Anyway, but I made the sacrifice to do that, right? I had to jump through hoops, make some couple phone calls. Deal with stuff to be there for her. So those are the things that I think we need to do. Right. Whatever it is. And maybe it's frivolous to me, but to her it's important. And I'm her father, and so I'm going to make the sacrifices needed to be there for her. That's a small story that just happened yesterday. Obviously, there's a lot bigger things that we have to deal with in life, but I think the mindset has to be, I'm going to be selfless so that I can support and love the people that I care about. And that's in your work, too. I mean, if you're a boss, if you're a manager, if you're in charge of people, you have to have that mindset. It's not like, oh, well, it's five o', clock, I'm clocked out, I can't help you anymore. That's. That's a terrible mindset. Yeah. And you're, and you're presented with those, those decisions every day. So it's, it's an everyday thing. You have, you have an opportunity every day to show up and be selfless. And I, and, and the rewards there, right? There's rewards definitely there. You know, the challenges may not always be easy, but. And the reward may not always be instant, but time comes and you're just like, ah, it's, it's starting to pay off. So and so's starting to get it. I tell my son all the time, like, he forgets to do certain chores around the house. Dishes, for example. We talk about small things, right? Like, yeah, I'm not waiting around for him to do the dishes. It's very much. And then we learn this in the military. We see something jacked up, fix it. We don't. It's not like you're, it's your, it's your responsibility. It's your responsibility. You see something jacked up, address it, right? And I, I tell them, like, I'll go for my morning walk and the trash cans are there. Like, I'll bring one up on the way up because one's empty, you know, and it's just like, yeah, those are your things. And I want you to also understand that, you know, just because it's not your chore doesn't mean you shouldn't pitch in and, you know, do something. You see something jacked up, do something about it, right? You see something in the fridge that looks like it's past its time, get rid of it. You know, be a part of the family and help out. It's not just, you know, school and busing you guys around to this, this and that. So there's an opportunity, you know, there's several opportunities every day to be. To show humility, lead by example, and be selfless. So those are all. Absolutely. And it's really the small things, like you said. I mean, you go to the grocery store and there's a shopping cart in the middle of the parking lot and it's right next to you. Grab it and take it back. I mean, these are little things, but these little things add up to big things and it makes you. Who gives you character? Absolutely. Bill. For the man listening who is tired of his own excuses, what is day one step to join the be better movement? Day one is you gotta have awareness. I think the first step in what I call the elevation ladder is awareness. Right. A lot of us aren't even aware of our mediocrity. So you got to be aware. And then I think the next step, which almost parallels that is you got to accept it. And you, you mentioned extreme ownership, which I'm actually rereading right now. I'm in the middle of it. It's kind of funny you mentioned that, but ownership, you got to own it. And I don't mean own it like, oh, well, that's just who I am, you know, and you, you have ownership meaning, like, you know, you just kind of wallow in it like, no, you own it. Like, okay, here's a problem I have. I'm going to own it. And then you got to take action to remediate it. So that would be my thing first. You got to just look in the mirror. Look in the mirror. Where am I falling short? You know, where do I know? And we know. I mean, if we really sit down and you think it out, we know where we're falling short. But the problem is, whenever those things come up, we, we, we push it down with the comforts. So whether that's sitting on the TV and binge watching, whether that's scroll doom scrolling, whether that's eating, whether that's drinking, whether that's drugs, I mean, it could be a lot of different vices that we go to to numb the thing we know we should be handling in our lives. So typically, people who overweight, they keep eating more because it's a comfort mechanism to hide the fact that they know they should be doing an exercise. Right. Or if me, if I'm not waking up early like I should, those are typically the people that continually hit the snooze. Right. You can almost dial it in. If you tell me something you're doing, I could almost pinpoint what your problem is. And the funny thing is, like you said already, like, they know, too. Oh, for sure, they know it's wrong, too. But just some of us just need that accountability partnership to hold us accountable, and that's it. Yeah. So for me, I try to combat the cause of the problem. So the problem is the mediocrity, but the cause is the comfort that they're seeking to hide that problem. And so we're going to attack the cause. Right. So the comfort is the cause. So my whole motto is do hard things. Right. So you got to attack the comfort. That's it. It's simple, but it's also hard. That's a book title, too. Bill, have you read Do Hard Things? No, I haven't. It's funny because I've been saying this for a long time, and so I just kind of was looking at stuff. I'm like, oh, man, I got to read that book. It's a. It's a phenomenal book. If you were, I would send it to you. If you were, I actually lent it to somebody else. I highly recommend that one. I mean, that's right up your alley. The guy was a, you know, a triathlete, and he's. Now he's, you know, he coaches people on, you know, and it's just those things that you'll. I think he does mention it specifically, kind of like what I said. Like, there will be those times when you're just like, man, I just don't want to do it. And those are the times where you actually have to show up. Those are the difference makers. So, yeah, I highly recommend that. So we're, We're. We're wrapping things up here, Bill. I just want to do a couple key takeaways for our audience and, you know, jump in, you know, that standards are reliable, are more reliable than feelings. Should you trust your gut? Sure. But objective. I. I speak this to all my clients. You know, if you're not. If you're. If you're not taking financial stewardship of, like, see your bookkeeping, for example, like, how can you possibly make educated decisions, business decisions, without, you know, looking at good numbers? Those, those messy numbers aren't going to tell you the story that you need to tell. So. So combine your. Your gut feelings with those objective results, and you've got a really good combination. So having good, strong standards is the way to go. And then the power of the grip based framework. Right, we'll go over it again. Growth, mindset, discipline, tenacity, resilience, sacrifice, and faith. If you've taken all those, I mean, you're going to be a totally different person. You implement all those things and then finally, you know, the messy middle really is where leaders are made or broken. You should look forward to those challenges because those challenges, you know, you, there's something to learn from that. Right. And, and it's an opportunity for you to rise to the occasion and distinguish yourself as a good leader or not. So embrace the messy middle and, you know, be the, be the person that you want, you know, other people to be around you. Bill, thank you so much for your service and your commitment to forging better men. Everybody at home, if you're ready to kill mediocrity and rise to a higher standard, please connect with Bill on LinkedIn or follow him on Instagram. He's at Be better with grit on Instagram and all this is in the show notes, his Facebook link. His Instagram is LinkedIn. Reach out. You know who you are, you know you can do better. And I know Bill would be more than happy to help you. Bill, any, any takeaways that you want to share with our audience? No. I mean, man, I'm just so thankful, blessed in the life that I've been able to live a lot of experiences, a lot of ups and downs, a lot of failures. But I think don't be afraid to fail. That's where you find success. So that's kind of what I would maybe put out there for everybody and just be willing to move forward every day. Right. It's one brick at a time to build the cathedral of your life. Absolutely. If you're going to fall, fall forward. Don't be afraid. Just go after it. Standards matter. Discipline wins. And purpose is the fuel. We'll see you on the next episode of the Vici Code. Thank you, sir. Thanks for tuning in to the Vici Code, where the underdogs rise and the numbers finally make sense. If today's story hit home, share it. And remember, faith fuels a fight and your comeback is already in progress.