The VICI Code: Purpose-Driven Profits
Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially.
We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway.
I’m Joe Dunaway, founder of VICI Financial, and every week, I sit down with entrepreneurs who’ve walked through fire, fixed their finances, and found purpose in the process.
If you’ve ever felt like the only one who doesn’t “get it” when it comes to business money…
If your story feels too messy, too behind, or too far gone…
You belong here.
Because the comeback isn’t just possible — it’s coded into you.
This is The VICI Code.
Let’s crack it together.
The VICI Code: Purpose-Driven Profits
Latest Episodes
The Architecture of Atmosphere: Tim Mitchell on Scaling Luxury Hospitality, Scratch-Made Leadership, and the 7-Figure Chef Mindset
In episode 60 of The VICI Code, Joe Dunaway interviews Tim Mitchell, Chef Founder & CEO of Mangia Catering and MNG Collective, as he shares how he transitioned away from personally handling every part of the culinary process while ma...
The Revenue Architect: JP Rinylo on Killing the Founder Sales Trap, Building Predictable Systems, and Leading for Growth
In episode 59 of The VICI Code, Joe Dunaway interviews JP Rinylo, Founder of Starting Point Associates & Revenue Leadership Expert, as he explains why hiring a salesperson before defining your messaging, lead-generation channels, customer j...
The Art of the Pivot: Michele Bonds on Wall Street Discipline, Radical Transformation, and Excavating Your True Purpose
In episode 58 of The VICI Code, Joe Dunaway interviews Michele Bonds, a sculptural paper artist and former Wall Street Chief of Staff, who shares a powerful perspective on victory. Instead of viewing success as a situation where someone must lo...
Success Without Self-Abandonment: Isabelle Tremblay on Executive Renewal, Leading with Love, and Scaling Your Impact
In episode 57 of The VICI Code, Joe Dunaway interviews Isabelle Tremblay, Bestselling Author, Fractional CMO, and Executive Coach. She shares how leaders can establish loving boundaries, align their business strategies with their persona...
Wealth Alignment: Dr. Greg Pursley on Breaking the "More Work" Trap, Reclaiming Your Family Legacy, and Scaling Your Medical Practice
In episode 56 of The VICI Code, Joe Dunaway interviews Dr. Gregory Pursley (Dr. G), Founder/CEO of PC Medical Centers & Author of Fix Your BS, who shares his practical monthly “life wheel” approach, rating five critical areas — faith...