The VICI Code: Purpose-Driven Profits
Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially.
We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway.
I’m Joe Dunaway, founder of VICI Financial, and every week, I sit down with entrepreneurs who’ve walked through fire, fixed their finances, and found purpose in the process.
If you’ve ever felt like the only one who doesn’t “get it” when it comes to business money…
If your story feels too messy, too behind, or too far gone…
You belong here.
Because the comeback isn’t just possible — it’s coded into you.
This is The VICI Code.
Let’s crack it together.
The VICI Code: Purpose-Driven Profits
Latest Episodes
The Architect of Value: Stephen Bellosi on Scaling Professional Firms, Captive Insurance, and the Fiduciary Standard of Leadership
In episode 55 of The VICI Code, Joe Dunaway interviews Stephen Bellosi, C-Suite Growth Consultant & Strategic Advisor, as he shares how his college football background shaped his approach to leadership, time management, adversity, and teamw...
The Legacy Algorithm: Pete Vera on Navy Logistics, Ethical M&A, and Protecting the Founder’s Life’s Work
In episode 54 of The VICI Code, Joe Dunaway interviews Pete Vera, USMC Veteran, Managing Partner at GreenRock Logistics, and Founder of BizExitGrow, as they dive deep into what makes a business exit-ready, including clean financials, red...
Winning Without Losing: Dan Richards on the "Cut Through Clarity" Framework, Rebuilding After Business Failure, and the Daily ROI of Presence
In episode 53 of The VICI Code, Joe Dunaway interviews Dan Richards, Leadership Coach, Founder of Cut Through Clarity (CTC), as they discuss why empathy is a competitive advantage, how intentional routines improve business performance, t...
Systems Over Sweat: Why Most Businesses Don’t Have a Labor Problem — They Have a Leadership Problem | David Forster
In episode 52 of The VICI Code, Joe Dunaway interviews David Forster, a Brain Performance Coach, as he shares the hard-earned lessons behind his transformation from a hustle-driven entrepreneur with a hero complex into a leader focused o...
The Master Builder: Brandon Smith on the Trade-Up Framework, Scaling a Construction Empire, and the Blueprint for High-Performance Leadership
In episode 51 of The VICI Code, Joe Dunaway interviews Brandon Smith, Co-founder of New Vision Projects & Founder of Trade-Up Coaching, as he shares his incredible journey from a struggling teenager who barely graduated high school t...