The VICI Code: Purpose-Driven Profits
Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially.
We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway.
I’m Joe Dunaway, founder of VICI Financial, and every week, I sit down with entrepreneurs who’ve walked through fire, fixed their finances, and found purpose in the process.
If you’ve ever felt like the only one who doesn’t “get it” when it comes to business money…
If your story feels too messy, too behind, or too far gone…
You belong here.
Because the comeback isn’t just possible — it’s coded into you.
This is The VICI Code.
Let’s crack it together.
The VICI Code: Purpose-Driven Profits
Latest Episodes
The AI Operating System: Devin Karpes on Cutting Through the Noise, Scaling Service Businesses, and Reclaiming 10+ Hours a Week
In episode 43 of The VICI Code, Joe Dunaway interviews Devin Karpes, Founder of True Traction, as he shares not just frameworks, but the critical daily habits and conscious decisions that make elite execution possible—from morning breath...
The Growth Engine: Marko Bizjak on Automating Home Services, Killing Operational Chaos, and the Path to Seven Figures
In episode 42 of The VICI Code, Joe Dunaway interviews Marko Bizjak, Founder of Marvix Digital & Creator of the Marvix Growth Engine™, as he explores everything from the “prisoner” realization that traps talented entrepreneurs, to cr...
The Pivot Professional: Mark Mendez on White-Glove Logistics, Scaling a 3PL, and the "Hard Lessons" of Business Breakthroughs
In episode 41 of The VICI Code, Joe Dunaway interviews Mark Mendez, Founder of JIT Delivers It (Just In Time), as they dive deep into the journey of an entrepreneur who shares their experiences of failure, growth, and the lessons l...
The $15 Billion Operating System: Brian Stewart on Mastering GrowthOS, Scaling Without Chaos, and the Pursuit of High-Performance Purpose
In episode 40 of The VICI Code, Joe Dunaway interviews Brian Stewart, Founder of Leadology and BMP Tuning, as he shares his battle-tested wisdom on eliminating chaos during the scaling phase and how he has successfully scaled a brand fro...
The Silent Strategist: Chris Werner on High-Stakes $100M Battles, Fractional Leadership, and the Law of Stability
In episode 39 of The VICI Code, Joe Dunaway interviews Chris Werner, Founder of Vidar Law & Fractional General Counsel, who shares his insights on transitioning from big law to fractional general counsel, protecting innovative tech c...