The VICI Code: Purpose-Driven Profits
Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially.
We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway.
I’m Joe Dunaway, founder of VICI Financial, and every week, I sit down with entrepreneurs who’ve walked through fire, fixed their finances, and found purpose in the process.
If you’ve ever felt like the only one who doesn’t “get it” when it comes to business money…
If your story feels too messy, too behind, or too far gone…
You belong here.
Because the comeback isn’t just possible — it’s coded into you.
This is The VICI Code.
Let’s crack it together.
The VICI Code: Purpose-Driven Profits
Latest Episodes
The AI Edge: Rob Cressy on Leading with Heart, 1,000 Days of AI Mastery, and Scaling Human Potential
In episode 47 of The VICI Code, Joe Dunaway interviews Rob Cressy, AI Coach, Creator, and Founder of the "Creating The Future From The Heart" Movement, as he shares how he went from sports marketing agency owner to an identity-driven men...
Reconstructing Wealth: Matt Morizio on the Pro Athlete Mindset, Betting $100K on a Dream, and Leading a Family of Nine
In episode 46 of The VICI Code, Joe Dunaway interviews Matt Morizio, Founder of Reconstructing Wealth & Former MLB Draft Pick, as they dive deep into the pillars of sustainable success: leadership rooted in example, relentless goal-s...
The 10.0 Version: Kavita Ajwani on Dating for High-Performers, Emotional Fitness, and Why Love is the Ultimate Business Catalyst
In episode 45 of The VICI Code, Joe Dunaway interviews Kavita Ajwani, Founder of Dashing Date & Huddle Eleven Elite, as she shares practical advice, compelling stories of transformation, and reveals how embracing love and partnership...
The Creative Architect: Angela Brown on Scaling Culture, 30 Years of SLUG Magazine, and the Business of DIY
In episode 44 of The VICI Code, Joe Dunaway interviews Angela H. Brown, Executive Director of Craft Lake City & Owner of SLUG Magazine as she shares insights into the leadership lessons she learned by bootstrapping both her magazine ...
The AI Operating System: Devin Karpes on Cutting Through the Noise, Scaling Service Businesses, and Reclaiming 10+ Hours a Week
In episode 43 of The VICI Code, Joe Dunaway interviews Devin Karpes, Founder of True Traction, as he shares not just frameworks, but the critical daily habits and conscious decisions that make elite execution possible—from morning breath...