The VICI Code: Purpose-Driven Profits

The Pivot to Purpose: How to Build a 7-Figure Real Estate Empire by Serving Displaced Families and Mastering Systems-Driven Freedom

Joseph Dunaway Episode 30

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0:00 | 34:24

In episode 30 of The VICI Code, Joe Dunaway interviews Ryan Mueller, CEO of Plexa Housing, as he shares how he leverages daily fitness and purposeful routines to maintain mental grit, balancing wealth creation with being present for his family.

Tune in to this episode, apply the proven systems, and take action to build stability, freedom, and legacy—both for your family and those you serve. 


TIMESTAMPS
[00:00:02] Introducing Ryan Mueller: Building a Purpose-Driven 7-Figure Real Estate Business
[00:02:24] The Breakthrough: Pivoting from Airbnb to Insurance-Funded Rentals
[00:05:32] Owner Mindset: Service, Stability, and Revenue Transformation
[00:08:24] The Secret Sauce: Relationships with Insurance Companies
[00:11:34] Systems, Speed, and Stability: Building Team and Tech
[00:14:05] Fitness as Mental Grit: Daily Routines for Business Leaders
[00:22:06] Protecting Family Time: Wealth, Discipline, and Non-Negotiables
[00:25:51] Faith, Service, and Helping Displaced Families
[00:31:07] Connect With Ryan: Instagram, LinkedIn, and Plexa Housing


QUOTES

  • "It's all about speed, right? If you have a fire, water, and you're damaged... " You want to be back in your house like right now." – Ryan Mueller
  • "The system is the only way to scale. Everything I approach my business now is like, how can I McDonaldize this?" – Ryan Mueller
  • "No amount of money is worth missing seeing your kids and being there for your family." – Ryan Mueller



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SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 


Ryan Mueller

Instagram: https://www.instagram.com/ryangramsmueller/# 

LinkedIn: www.linkedin.com/in/ryan-mueller-996623120 

Facebook: https://www.facebook.com/ryan.mueller.391 

     

WEBSITE


VICI Finance: https://www.vicifinance.com/


Plexa Housing: https://plexahousing.com/



Welcome to The Vici Code, where we unlock real stories of small business owners who've battled chaos, crushed doubt, and conquered their challenges. Faith, family, and finances. No fluff, just raw, honest conversations that decode the path to victory one story at a time. All right, what is up? Thank you for joining us today as we explore our latest purpose-driven journey, Real Estate with Results, where we experience the pivot to purpose, how to build a 7-figure real estate empire by serving displaced families and mastering system-driven freedom. Most real estate investors are chasing the next get-rich-quick trend, but true wealth isn't just about the acquisition. It's about the systems that protect your time and the purpose that drives your profit. Ryan Mueller is a 7-figure real estate investor and CEO of Plexa Housing. Plexa Housing helps homeowners earn more through insurance-funded midterm rentals while getting displaced families housed quickly with dignity. Ryan is obsessed with operational speed and building systems that produce real results. He spent over a decade navigating the Las Vegas market, moving from long-term rentals to the Airbnb boom, and ultimately landing on a high-impact model housing the displaced families through insurance-funded rentals. Today, we are breaking down the systems of stability. We're exploring how Ryan moved from hustling in the early days to building a 7-figure portfolio that prioritizes cash flow, asset protection, and most importantly, family freedom. We'll also look at the Vici pillars, faith, family, fitness, finance, through the lens of an investor who believes speed is a competitive advantage, but stability is the ultimate goal. Ryan, my man, welcome to the show, dog. Thanks, man. That was a hell of an intro. Can I hire your writer? I mean, that was amazing. Bring it. I'm available after tax season. Awesome. Let's jump right in, dude. I love talking about the breakthrough. For you, it's systems and stability, the pivot to midterm. You started in 2014 and saw the massive rise in short-term rentals, yet you eventually refined your focus and focused toward midterm insurance-funded rentals. What was the breakthrough moment where you realized the stability was more valuable than the high-velocity chase of the Airbnb boom? Yeah. So interestingly enough, we started in long-term and we jumped into the STR bandwagon at some point and we just realized how much work it was to get, you know, similar actually amounts of money that we were getting with long-term rents. So it was totally not worth the time and energy for the financial that we were getting. So we went back to long-term and in sitting in long-term tenancy, After COVID, we had one of our tenants destroy one of our properties, like really destroy, like tip to tail. Couches were still left in there, 2 refrigerators full of food, the aquarium, all the lights were on, the fans were on. There was like rats. I mean, literally a rat was running across the wall on the back when we went to the property the first time. There's actually a pretty hysterical video of it on my Instagram. But essentially, we took that property and instead of just putting it back together at like a minimum quality, we put it back at top quality. Put $55,000 in that thing, top to tail, top to bottom, inside, outside, completely renovated it. And, you know, when we were doing long-term tenants, we were getting $17,500 a year. Last year we did $67,000 on that same exact property. So over triple the revenue. And it was, you know, because after we renovated it, our first tenant was one of these insurance claims and it just completely blew my mind on what was possible. And I've built a whole business around that, trying to give that opportunity to other investors and homeowners that are trying to make more revenue. But don't want to deal with the STR headache. Yeah. And quick turnaround as far as long terms compared, but not the risk with the short terms because a lot of people like to bang things up and leave and they just walk away. So yeah. And what I'm curious is, how does your model of housing displaced families with dignity change the owner mindset compared to the standard rental? Yeah, that's really good. It's just a lot more service-oriented. You know, standard rental is, you know, you just, you have your home and you're just looking for a tenant and you look for them to stay as long as possible and, you know, obviously try to get the right, you know, type of tenant in there with the right finances and stuff like that. But, you know, at the end of the day, with midterm rentals and helping a displaced family, it's so much more service-oriented. You know, it is much more turnaround than a long-term. Long-term tenant, someone's there for a year, 2 years.. But with displaced family, it's, you know, it can be 1 to 2 months as short as, or it can be over a year. But yeah, it's just a lot more service-oriented to make sure that they're taken care of than with a long-term tenant, because long-term tenant just kind of sits there for a year or two, but this person's there for 3 months. They just had their house burnt down. There's a lot more emotions. And, you know, you're just like really taking care of these people when they're freaked out about what's going on with their own home. Yeah. And I've, I've experienced the standard rental market. I'm, I'm out right now, but I'm definitely more interested in the STR and the MTRs at this point. But once they're in, it's just, if they're not a good tenant, they can make your life miserable and they're hard to get out, especially in New York. I don't know how it is in Nevada, but what are the— this kind of jumping around a little bit, but what are the fundamentals of a smart acquisition in the current 2026 market landscape for you? That's a really good question because at this current moment, long-term rents just don't pencil out. With the interest rates. So it's very tough to get, you know, I mean, before we would run our numbers, look at cash on cash return and try to get nothing less than 8%. And we've been able to do that with all our, all our purchases. But in the last couple of years, it's been too difficult with the interest rates where they're at. So at this point, when I'm acquiring new properties, it's because I know certain areas seem to have more action in the midterm space. Or if you're, you know, into the whole traveling nurse thing, you can get in your hospitals. You can get near like business centers. There's certain ideology to find a home that will serve a midterm rental market based on the demand in that market. So for example, there's, you know, there's big gigafactories being built in Reno and in Texas and stuff like this, battery factories, all kinds of— there is going to be a need for people to move there long-term and midterm for contractors and workers. So you can kind of come from that perspective. But I really focus only on the insurance side of things. And that is also much more difficult to project because you can't tell when someone's going to have a pipe burst or a fire or something. There's no way to control that market. So in the midterm space, you know, insurance is a little more hit or miss. But the, you know, if you're going to do traveling nurses and corporate stuff like that, you can find places that pull that draw based on market demand, like a factory or something like that. But on the flip side, with insurance stuff, you know, you never do know when it's going to happen. And also it's not a popular thing. A lot of people don't want— a lot of landlords don't want to do the insurance tenants because they want their 12 months easy, clip along. Let me get month after month revenue, stable, consistent. I can build a projection. I can build a business off of this. But the difference is if you get one insurance tenant, you might be able to take the same amount of money in 6 months that you're doing 12 in 12 months. So If you have the capital and it's not bleeding, like a lot of our homes we bought early, so our costs aren't very high, but we're able to sit for a couple months vacant. And it's totally fine because when we do get a tenant, it's going to be worth it. It makes up for it, right? Is the, is the secret sauce the relationship with the insurance? Like what if someone's interested in getting into the MTR market? Is it, is it that, is it that relationship with the, the insurance? Is that the, is that the key ingredient? Yes, yes, it is. Because if you don't have leads, cool, you got a house. There's tons of houses. But if you don't have the lead source, that's where it becomes a challenge. So we spend a lot of time nurturing and developing those, those leads that come in to make sure that where we get those leads from, we're able to provide quick, responsive, accurate service and make sure that family gets placed quickly. It's all about speed, right? So if you have a fire, water, and you're damaged, You know, Joe, how long are you going to be wanting to be sitting in a hotel room? You want to be back in your house like right now. Wicked quick. Yeah. Yeah. So, so, so not only do you want to get back to your house, but so if we can't give you your house because you had a fire, well, we're going to give you something that's similar to your house, same area. So kids go to the same school, they can still go to the grocery store. All that stuff's familiar. You're not like relocating cities. So to get that need super fast is the key. And then the other key is because we have so many doors, we have hundreds and hundreds of doors. We're able to provide options when they do bring us a lead. So when I was, you know, just like I just got my like one house I'm trying to get, you know, listed in the insurance game, that's not that big of a net to cast. But now we've got, you know, 500 units. If they call us in the Vegas Valley, I'm going to get you an option. There's no questions about it. And it'll be ready for you right now. And that's the whole game is it's like we got it. And like, that's really who we're serving. We're serving the insurance company. We're taking care of the tenant. Yes. But if you don't take care of the insurance company, they're not going to bring you business, which means you have to have responsive service. You can't price gouge because they do pay a lot of money, but you can't abuse that. You got to be respectful in your pricing with the insurance carriers. So when they do come to you, they know you're not going to screw them over. Yeah. And the one thing you hit on was speed, right? I think that's just so important. And you say yourself you're obsessed with speed in a 7-figure business. Where does speed matter most and where do you have to slow down ensure you're building for the long haul? Yeah, I think that's, that's really great, Joe. I mean, like, look, I think you can probably relate this maybe. I mean, I'm sure you can. As entrepreneurs, we want to have the results right now. Right now. I don't want it tomorrow. I want it now. And I want to be able to do my service and take care of people right now. It's like, I don't want to wait months. And I think that, you know, even in a business of this size, you still want to move fast. But sometimes moving fast can come at a detriment. If you do move too fast at this scale, you'll miss details and then you start deteriorating your service that you're offering and the quality of everything just goes down the drain. So, you know, we want to move quick. So for example, as soon as we get a placement, I'm building a tech stack that is going to be launched this month and insurance companies will be able to get an answer of what is available, pricing, all that details in less than a minute. That speed is awesome. That's the speed I want. But to make sure that the tenant sees the place, make sure that we have the lease correct, all that stuff, that's got to be— that, that does not matter about how fast it's going at the cost of being correct. Like, the lease can't be drafted incorrectly. Yeah, good point. Like, service, but then like on the, on the contract details and making sure that it's solid, that has to— those kind of things you cannot speed through. Absolutely. Can you walk us through a vendor system that actually works? How do you keep property maintenance from becoming a 24/7 distraction? Yeah, that's a good— so, so, so maintenance is just a function of the systems you have to take care of that maintenance. So as long as you have— because like, I'm not doing the maintenance, I don't go fix the pipe. But as long as there is someone that I can call that handles that piece and they're paid and they're compensated for how quick and how good they do the job, well, then I can take on as much maintenance as needed. So the maintenance is really about making sure that you have the support structures to handle that. And as soon as you have that system, it's actually relatively easy. You just have to develop that trusting and working relationship with different providers in the area. Yeah, that makes sense. And back into systems, why is the systems-driven model the only way to achieve stability and freedom in real estate? I agree. Just want to hear your thoughts. No, it's the only way. I mean, I think when I was a young entrepreneur starting out, it was all just hustle, grit, drive, push, and just all my energy, right? I got a lot of energy. And I just used that energy to drive the business forward. And I think that as I've become a more mature and older entrepreneur, you realize that as much energy as I have, I cannot finish if it was just me doing it all. It's just not enough me. So the systems is the only way to scale. And everything I approach my business now is like, how can I McDonaldize this? How can I McDonaldize this? One of my favorite tools, Joe, I don't know if you know about this one, but it's Loom Pro. So Loom, everyone knows what Loom is, but Loom Pro, you can do the same video recording and talk through whatever task you're doing on your computer,. And at the end you click one button, it creates an SOP. And so you, so you don't have to take a recording, stick it in a ChatGPT or whatever, you know, like decoding and rewrite it. Loom Pro does everything right then and there. Presto. So I'll literally record something, send it to my EA, and she'll be able to execute it exactly as planned. It's amazing. So my thing— it doesn't get better than that. If you're looking to scale and you're building systems, which you should be, I don't know how you scale without them. That is a great tip from Ryan, Loom Pro, everybody. Ryan, let's get into the pillars, man. Purpose, pillars, Vegas life. I want to really dip into the fitness pillar. Looking at your personal journey, you place a high value on fitness. How does your physical discipline in the gym or your daily routine translate into the mental grit needed to manage a diverse residential portfolio in a high-stakes market like Vegas? Yeah, I just— I, I— it's— you— if I don't start my day with a workout and a cold plunge, I just feel like something's off, Jimmy. It's just like a— it's, you know, like the, the body sweat, the— what your mind gets cleared. Your mind gets cleared out when you do workout of any kind of type, you know, even walking outside. I find in the middle of a busy workday, I'll take a midday break and just put everything down and go walk and look at the horizon. Get your brain off off of like the little details you're trying to do and kind of just change your physiology. And then I also, in the middle of the day, if I'm super worked over or stressed out, I do a cold plunge as well. And that just activates nervous system. So those two things, you know, again, no matter what type of workout you're doing, activates certain physiological responses you can't deny. Same with the thing with cold plunging. Do those two things every single day, no matter what. And yeah, I just, I just don't feel complete if I do, if I don't do it. Yeah, I do, uh, I, I do CrossFit Monday, Wednesday, Friday. If I miss like a Wednesday, when I get to Friday, I start thinking like, I feel like I haven't been here in over a week. Yeah, you know, you missed that one workout and you're just like, just feels like your whole day's thrown off. Um, and I like my noon workouts. I don't know about you, but I, I do my workouts in the afternoon because in the morning I'm a lot more reflective. I like to use my creative time when I first wake up. So, I'm doing reading, journaling. I'll go for a walk, really try to be alone and with my thoughts. And honestly, there's a lot of prayer there as well and gratitude. And then in the afternoon, then I'll have my team huddle in the morning, 15 minutes, boom, boom, boom, get everyone set, start my day. In the afternoon, it's like no matter whether I had a good morning or a bad morning, or I have a tough afternoon or easy afternoon, that middle workout just, it solves everything for me. If I'm like, you know, really riled up, I'm good after that. So, or if I'm having a good time, if I'm gonna have a good day, like I'm having an even better workout. So I really like that cadence for me. And if I miss it, dude, I mean, I man up and I deal with it, but I feel it, no doubt. I feel the difference for sure. For sure. Have you— just curious for you, I used to do middle day workouts and then I just realized there's so much stuff going on in the middle of the day from a work standpoint, it totally threw it off. And I enjoyed that time to work out because I was also, yeah, kind of after lunch, you're a little bit foggy. I agree the morning is the best time, but if I don't— like in the morning kind of sets the tone for the day. But in the middle of the day, even though I like it, it would just disrupt the workflow. How do you, how do you deal with that? Like staying focused and not letting that, because if you've got some client meeting or something's happening, you're like, dude, I got to handle this. It's like, I'm going to go work out now. You know? Yeah. So this is, this is just how I, how I deal it down to myself is like, I've got 4 kids and you know, my, we homeschool the 2 younger kids. So it's like, there's a lot going on at home. I just can't imagine working out at night. So, that's one. It's a non-negotiable. I ain't working out at night. Maybe if I'm trying to get a zone 2 recovery and I'll jump on the stationary bike at home and hang out with the family and still talk to them. So now, that leaves the afternoon or the mornings. I wake up so early in

the morning, Ryan, that I'm up at 4:

30, I'm reading the Bible for 2 chapters. And then 10 pages of nonfiction. And then I start my walk and journal and all that stuff. So, I'm really kind of getting all that out of the way. So now, as far as the middle of the day is, first of all, I've set the tone. That is my tone for the day. Gratitude, prayer. I already have a good mindset going into my day. The afternoon's just blocked off. It's non-negotiable, dude. It is on my

calendar from 11:30 till 1:

30. I'm not available. I mean, I am. My team will Teams me. I come back to some messages, but at the end of the day, it's only Monday, Wednesday, Friday. The other 2 days are recovery days. And then the weekend, I'm usually pretty active, but I'm strictly no work on Sundays. And then Saturday is usually mostly family. My son's wrestling right now and I'm all over the place trying to keep up with him. So, I put it in the calendar and my team, knows that that keeps everything together. So they support, they love that I do that workout in the afternoon and shit, I've trained them. If anything comes up, they're 80% trained of how I would do it. So that's pretty much how I make it work. Yeah. Nice. Cool. What does your morning routine look like to ensure you're operating at peak performance before you even look at a property? Yeah. So Monday, Wednesday, and Friday, I get up and I do similar things. I typically take a run. I always do a cold plunge or a cold shower, and then I get to work on Monday, Wednesday, Friday. Tuesdays and Thursdays, I'm up and

at the gym, wake up at 5:

30. So I'm at the gym

by 5:

45, smash my workout, and then I'm back home with the family. And then that's on Tuesdays. And then Thursdays I do my Founders Hike. So that's at 6, a bunch of entrepreneurs go walking in the desert. And then Saturday I get up and I just do my light workout, stretch, you know, always cold plunge first thing in the morning, gets everything firing. And then I play tennis on Saturday morning. And then Sunday is like a stretch or yoga or something like that. And currently we're doing snowboarding lessons with our kids. So Sunday is, is snowboard. So those are the, those are the 7 days. It's always gonna

be like that. So Monday, Wednesday, Friday's workout at like 8:

30.

Um, and then Tuesdays is a workout at 5:

30 and Thursdays, yeah. Founder's Hike and Saturday it's tennis and. Sunday's something else, something light. Nice. Always moving though. Always moving. Yeah. The first thing I always do is, is either a run, cold plunge, and if I'm gonna work out later in the day, I'll just do some light stretching just to wake the body up and get some work done before the kids are up. Right. And I love the cold plunge, but I've seen you, man, you do the cold showers. Yeah. Not to sound like a sissy, but like, I can't do that. I can do the cold plunge. I don't know if it's worse or not to anybody else, but, and I know some people who do the cold showers, that just seems like way more torture than just ripping the bandaid off and getting into the cold plunge. Which one do you find easier? 'Cause a cold shower is way easier. It's, it's, it's, I mean, it's scientifically, I mean, there's no way the same heat dissipation is happening in a cold shower than when you're surrounded by completely cold water. So yeah, the cold plunge, I mean, way colder, way more cold. I think it's probably just 'cause you're used to like showers being warm and cozy, you know? Yeah. That's what I want 'em to be. That's, that's, that's the hope. Yeah, yeah, yeah, yeah. But it's, you know, it's, it's, it's, it's either a cold plunge at, we, we had a pool that's cold enough in the summer. Or sorry, in the winter. Um, and then during the summer months, we have a cold plunge, like a tub. And in the winters, it's cold enough that I can do a shower or cold plunge either or. Interesting. And you did mention, um, you know, snowboarding with the kids on Sunday. Uh, let's, let's talk a little bit about the house. Uh, Plexa Housing is a privately owned, uh, held company that manages your family's portfolio. How do you use the finance pillar to protect your family time? Rather than letting the business. Consume it? What do you mean by that? So the— yeah. So, so how do you leverage the finance pillar? Like, you know, how do you, how do you use your wealth or your, your advantage, you know, to protect your family time? So that, you know, you're not letting the business consume it? Oh, for sure. Yeah. I think that's just honestly a good discipline thing I've learned over time. You know, there's been times when I worked so hard, even in the same city that I'm like rarely seeing my kids when they were young, you know, I'd wake up sometimes and open the gym. And, um, I used to own F45s and sometimes I'd wake up so early, I'd open the gym, work all day, and then come home and the kids would be asleep, you know, doing over 12-hour days, uh, you know, at the studio here. And it's, I think it just, at some point you realize no money amount of money is worth missing seeing your kids and being there for your family and like being stressed out about work. So I just stopped doing that. And like, you know, fortunately we're financially in a good position where we don't have to scramble for our paychecks, but we're scrambling for the next level of greatness. Absolutely. I love that. What's your non-negotiable when it comes to being present with your wife. And kids? We have— we always have breakfast together and we always have dinner together. Those are— I mean, unless there's like kids' activities, you know, like the kids, we might get them from school and then they've got swimming lessons or singing lessons or something like that. So sometimes we're eating on the road just to make sure that the chitlins are fed. But other than that, it's always like some kind of mealtime, you know? And, um, you know, it's interesting you asked me that because I don't even see them as non-negotiable. It's like, I'm just always with my kids in the morning, at night, and I always give them hugs. I always give them kisses. I always tell them I love them. You know, those, those are non-negotiables. Telling my kids that I love them and tell them they're great and they don't have to be any other way they have that they are. And just— I have them do affirmations too, like, I'm amazing, I'm smart, I'm great, I'm perfect the way I am, all that kind of stuff. Just because, like, you know, as a kid, there's a lot of— and as a human being, you know, I've done a lot of personal development. One of the main conversations that human beings have, no matter who you are, no matter what level of success you are, you have an internal conversation that says, like, something's wrong, you're not good enough. Like, that's just like an innate piece of being a human being. There's a conversation that we all have that says that kind of stuff. So, you know, with my kids, just try to really reinforce and remind them that they're perfect just the way they are. And giving them space to be themselves. Yeah, I think we all have wounds that go back to that feeling of not, not being good enough. And that's something that I've really prioritized in my parenting strategy as well, is just letting my kids feel like, you know, mistakes happen. I know when I was younger with my, with my, with my older kids, you know, I didn't have the patience that I have. And I really honestly didn't have the guidance either. I didn't really have the family really chipping in and helping me figure out what to do. I grew up without a dad. Let's just call it what it is. And so, I kind of was just winging it as a dad myself, cared a lot about them. But now, with the younger kids, and I have a joke with my older kids, I'm like, "I made all my mistakes with you guys. All right? Forgive me, but I did, and I'm better now for it." So, I appreciate "Let me practice on you guys." But yeah, I think there's wounds there that I think you got to be focused on personal development because that stuff becomes generational curses if you don't nip it in the bud. And speaking of faith, how does your faith guide the way you treat families who have been displaced from their homes due to tragedy or disaster? Yeah. One thing I just want to say before I answer that question for you is that I think this is so important that I grew up in a relatively safe family. Nothing crazy happened as I was a kid, but I think it's important for everyone to know, as we were talking about past trauma and issues, is we all have trauma in one way or the other. It just may not be looking totally crazy. Some people have had some horrendous you know, growing up, people have been beaten and just horrendous things. But if you haven't had those things happen to you and you still have some, like, terrible feelings of when you're a kid, that's okay. And because trauma can be the smallest of things, but we all have it in one capacity or another. So, um, I used to carry around a lot of guilt thinking like, oh, I haven't had that bad of a life, but I still had my own trauma and my own version. So I think it's important. Yeah, survivor's guilt, man. You feel like You know, like, how am I living this life while other people are, you know, out there? And all you can do is what we're already doing, man, is lead by example, be great, try to grow your team, you know, and try to have the most impact you can by touching as many people's lives as you can. And that's all you can do. And like, the, the kids that seem well off, it may not be well off for them, you know, it may may be tough. Parents may be kind of really neglecting them emotionally or stuff like that. So yeah, there's a lot of different types. And I think everyone needs to really explore that side of their life if they really want to

try and true, true happiness. [Speaker:

Trey_Lockerbie] Yeah. It was actually— there's this book. I can't remember the name of the book, but it was actually saying the highest level of suicide is white males in affluent societies. That's the number one because of the pressure. So it's a Well, and the— yeah, and the machismo of like, I can't— I gotta have a fear to somebody, I gotta handle it myself, or I gotta be strong. And I, to a degree, I think I agree that, you know, men have to be strong for their families, but you also have to have an outlet, man. You got to have a good buddy or a good pastor or somebody you can go to, a mentor, and just be real and not hold all that in because it festers, man. It'll eat you up. It does. That's just like a boil. So back to your question about, you know, taking care of families. I just believe that, you know, at the end of the day, we're here to be of service. Yeah. Like, it's just, you know, that's— and it's, it's also like, not only do I believe that's what we're here for, but I believe that's the most rewarding aspect of our lives. Like, we've all had moments where like, you're being of service to somebody or helping somebody or doing something in that capacity. And you have this moment where you're just like, I don't even care about the money. I don't care about anything else besides I'm just so fulfilled from that interaction that I just had. And that to me is not only— it's a physiological proof that we're here to be of service. So every time, you know, I, I find it incredibly rewarding, Joe. Sometimes I have these conversations. So I've had water damage in one of my own properties. I've been through an insurance claim myself. Um, and I know the frustration and pain that one goes through when something happens, especially when insurance companies are just doing their job, but they're like, hey, like, how did this happen? Because there's a lot of insurance fraud. There's a lot of people that are like messing with shit out there, which is not cool, right? So insurance companies are there to do their job, which is to, you know, not pay out a bunch of money that's not due. But at the same time, if it is due, they do pay out. But that process of figuring out who owes the money, what happened, and stuff like that is incredibly stressful for a homeowner. Like, you're first of all, like I've had folks who are like their whole house burned down. Okay. Then the whole, like, because of the fires inside the house, all their clothes, even though they didn't get burnt down, are ruined because of the smoke. Yeah. Imagine like your house, just like every, all your listeners, just imagine your house is just gone. Like you can't even imagine it until it happens, but these folks are so distressed. And then the insurance company's like, hey, how did this happen? And so they're like freaked out and like, where's the money going to come from and all that stuff. And I just honestly, it's one of my favorite things to do is just be like, hey, you're going to be fine. I've been through this. Insurance companies will take care of you. It's maybe a little bit funky right now, but it's their job because there's a lot of fraud out there. So, you know, you just do what you got to do. They'll take care of you and you'll be all right. And just, just they know that I've been through something like this and that I do this all the time for families. I think that's really rewarding and that feels really great to be able to be of service to these folks. Yeah. What a great stack of pivoting to something that is lucrative, but at the core, you're helping people. You're helping them find solutions in a time where, God, you just got to be so scrambled. Like, what do I do? And that's got to be the most important thing is like, where am I sleeping tonight? Where am I going to be? And figuring that out and then shifting away. Obviously, living out of a hotel is not ideal. So finding that midterm rental so that you guys can find some stability so your family can get back on their feet. What a great service you offer, Ryan. And where can our listeners find you on Instagram or connect with Plexa Housing to learn more about your investment philosophy? Yeah. Yeah. So folks can check me out at Ryan Grams Muller. That's my first, middle, last name. It's R-Y-A-N-G-R-A-M-S, like the weight, and the last name is Muller, M-U-E-L-L-E-R. I'm also on Instagram, Ryan Muller. Sorry, on LinkedIn, Ryan Muller. And you can also go to plexahousing.com. So plexahousing.com. And that is our fast matching platform where we're able to match insurance needs or placements with homeowners that have available housing. Got it. Awesome. And everyone, those, those handles are going to be and those websites are going to be in the show notes. So when you hear this, just go ahead and check the show notes if you want to get ahold of Ryan or reach out to me. I can make a soft, warm intro. No problem. I just want to do a quick check-in on our, our takeaways. There's something new out there, right? You got long-term rental, you got short-term rental, but in between there are midterm rentals. And in your market, there might be an opportunity. I can almost guarantee there's an opportunity for you to get involved with the midterm rentals. And you, if you're a client or you're a friend or a family, you've heard me talk about the tax strategies involved with short-term rentals, midterm rentals, and long-term rentals. This is just another weapon that you can use to build family wealth and help your community because there is a need. Next, the power of owner mindset. It's just so important. I think when I think owner mindset, I think Extreme Ownership, right? To really— everything's your fault. You don't got to beat yourself up, but like, how could I have done better? How can I serve my team? I'm here to work for you, right? That owner mindset is so important. And that's why owning your business is so satisfying. It helps you in all other areas. Yeah, there can be stressors, but on the other side of those challenges, those stress is really something special. It's growth and you're becoming a better human, a better dad, a better husband, a better community member. So, um, if you're thinking about starting a business, do it, reach out to either Ryan or I. Um, if you're, if you're in it and it, and it hurts, it's supposed to, because on the other side of that is really something special. So lean into it and take notes. You can teach the next person. Also another takeaway is, uh, systems are the secret sauce of everything, but especially housing families with dignity and growing a 7-figure business. Ryan, thank you so much for your insight into the Vegas market and your candidness about discipline required to stay on top. If you're looking to stay, if you're looking to build stability and freedom through real estate, you can follow Ryan on Instagram and you can check out his website in the show notes. Stay blessed, stay disciplined, and keep building your legacy. We'll see you on the next episode of The Vici Code. Thanks for tuning into The Vici Code, where the underdog dogs rise and the. Numbers finally make sense. If today's story hit home, share it. And remember, faith fuels a fight, and your comeback is already in progress.