The VICI Code: Purpose-Driven Profits
Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially.
We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway.
I’m Joe Dunaway, founder of VICI Financial, and every week, I sit down with entrepreneurs who’ve walked through fire, fixed their finances, and found purpose in the process.
If you’ve ever felt like the only one who doesn’t “get it” when it comes to business money…
If your story feels too messy, too behind, or too far gone…
You belong here.
Because the comeback isn’t just possible — it’s coded into you.
This is The VICI Code.
Let’s crack it together.
The VICI Code: Purpose-Driven Profits
The Clarity Breakthrough: Teaching Creative Leaders to Master Technology, Wow Clients, and Drive Business Forward
In episode 24 of The VICI Code, Joe Dunaway interviews John Kaplar, founder of FOCUSED SketchUp, as they dive deep into the world of 3D design and rendering, exploring how John empowers interior and kitchen designers to overcome the overwhelming learning curve and create stunning visuals with confidence.
Tune in as we explore John's insights on navigating the learning curve and driving business success in the design industry.
TIMESTAMPS
[00:03:18] Challenge of complexity in design.
[00:05:45] Conveying design visions to clients.
[00:10:41] Proprietary workflows impact finances.
[00:12:23] 3D design financial breakthrough.
[00:16:47] Leading by example in parenting.
[00:20:25] Instilling confidence in designers.
[00:22:24] Balancing work and family life.
[00:27:09] Clarity through personal discipline.
[00:30:28] AI's impact on design jobs.
[00:34:23] Growing business through visuals.
[00:37:08] Entrepreneurial breakthrough and purpose.
QUOTES
- "Your kids may not always remember the things you did or said, but they remember how you made them feel." -Joe Dunaway
- "The heart of the entrepreneurial breakthrough is what makes us who we are." -Joe Dunaway
- "There was a better way to learn what I need to know to do what I need to do." -John Kaplar
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SOCIAL MEDIA
Joe Dunaway
Instagram: https://www.instagram.com/thejoedunaway/
LinkedIn: https://www.linkedin.com/in/joseph-dunaway
John Kaplar
Instsgram: https://www.instagram.com/focused.sketchup/
Facebook: https://www.facebook.com/profile.php?id=100089929190898
YouTube: https://www.youtube.com/channel/UCBW_e3hE_1kY-nI1UnAYHoA
LinkedIn: https://www.linkedin.com/in/johnkaplar/
WEBSITE
VICI Finance: https://www.vicifinance.com/
FOCUSED SketchUp: https://focusedsketchup.com/
Welcome to the The VICI Code, where we unlock real stories of small business owners who have battled chaos, crushed doubt, and conquered their challenges. Faith, family, and finances. No fluff, just raw, honest conversations that decode the path to victory, one story at a time. All right, all right, what is up? Thank you for joining us today as we explore our latest purpose-driven journey, Rendering the Vision, where we navigate the clarity breakthrough, teaching creative leaders to master technology, wow clients, and drive business forward. Today's guest's core purpose is to empower interior and kitchen designers to move past the overwhelming learning curve to create jaw-dropping 3D visuals, and more importantly, drive their business forward with confidence. John Kaplar helps interior designers, architects, kitchen designers, and creative professionals turn their ideas into stunning 3D realities with SketchUp and V-Ray. As the founder of FOCUSED SketchUp, John developed an efficient step-by-step teaching method for empowering designers to create professional 3D models, photorealistic renders, and polished presentation documents, all without the overwhelming learning curve. Through his flagship seven-day bootcamp for interior design and kitchen design, he has guided thousands of designers from where do I even start to delivering jaw-dropping visuals. With over two decades of professional experience, proprietary workflows, and downloadable 3D assets, John gives students not just the tools to succeed, but the confidence to lead in their field. John and I met in, once again, Dan Martell's elite coaching group, but we really got to know each other when we met in the Power 10 group. And the Power 10, which is now beginning to be known as P10, is a subset of remarkable dads from the elite coaching group. This group interacts daily to share ideas, ask questions, and support each other's ventures. John has personally helped me with some of Vici's business tactics. John's work as a centered on transforming a complex technical skill into an accessible confidence boosting tool for creative entrepreneurs. His journey from a long professional career to developing a proprietary high impact teaching method provides an excellent narrative for discussing challenges and breakthroughs and Thank you. It's so good to be here. Wow. That was a tremendous intro. T up. We're hitting it with the driver. We're sending it right off Let's jump right into the technical and entrepreneurial breakthrough. I want to, I want to find out the challenge of complexity, right? You spent two decades in the design and 3d space before founding FOCUSED Sketchup. What was the biggest challenge or pain point you consistently witnessed among designers Great question. So I want to preface this with I actually haven't spent 20 years in the design industry, per se, I actually started as a software guy. So in college, I studied software, I got my master's degree in engineering. And then I got a full time job around my hometown, and did software for 18 years. Now, while I did that, I was also flipping houses, I was designing spaces, I was doing that on the side as a side hustle and met my wife in 2010. And she shared the same passion. So we kind of joined forces and we've been doing projects on our own houses. And we actually built a business out of that. So I haven't been in the design industry professionally for 20 years, but I've always been in it at some level. But around 2020 is when I really jumped in full throttle. That's when we started this company called arch manner. And essentially, it's where my wife and I, we bought a big project house. So we've been going room by room, doing renovations, and you know, glow ups to different spaces and documenting that all on our blog and our social media. And from there, that's where I started to learn 3d rendering. I realized for our own projects, and also for some client work that we were taking on, we needed to know 3d rendering, it was clear, that's where the direction was going. And that's what kind of what clients were expecting. So I dove in, I learned Sketchup, I learned V ray. And I went the hard route on all that. So I did, you know, YouTube, I did the courses, I did the blogs, And coming out of that is when I said, you know what, there was such a better way to learn what I need to know to do what I need to do. And I said, well, if I went through that battle, I know people want to do the same thing. They want to create their visions in 3D. That would be a great business to go in. So that's where I found a focus, sketch up and focus, meaning that I only teach you what you need to know to get from point A to B. Because in the 3D realm, there's many different ways to do things. You can apply SketchUp to so many different niches, whether it's designing cars or houses or mechanical parts. There's so many uses. But for designers, there's a very clear path to get from the design in your head to something you can give to a client. And that's what I built my course around. So the pain point that I think we all have in this niche is just how to get what's in our head into the computer easily and efficiently, and present that to the client. Because what I found in the years of doing this is that clients, they have a hard time seeing your vision. And certain people can see that, you know, for example, I can picture space in my head, and I can know it's going to look awesome when it's done. But conveying that to the client, that's the hardest part of this job. And that's where tools like SketchUp and V-Ray come in play, because I can essentially go on my computer, I can draft what's in my head into my geometry and SketchUp, render it like a photograph and say, here, this is what I want for your space, and they get it. So just trying to teach designers the technical aspects of that, you know, that's the hardest part, but that's why focus SketchUp is so, is such a great program, because it takes out the complexity, it takes out the things you don't need to know, and it's all structured. So if you follow this plan for seven days, you'll get from knowing nothing about SketchUp or rendering, all the way to presenting a That sounds fun. And you know, what a game changer to have a software like that. And I can imagine there's probably so many ways to get lost in the different features that it presents, that to have that seven day bootcamp, to just have you laser focused on the pieces that you need to work on, to get the full function out of the SketchUp, it's gotta be really helpful. And I wonder, was there a moment where a client's inability to visually communicate their idea, did it lead to a significant financial loss or It wasn't from a client's perspective, it was mainly from my own perspective, because when I started learning this, we were working on our own house, and we were taking on different client jobs. And I remember my first paid rendering job for a client was for a designer who is in South Carolina. And she was working on a kitchen. And she hired me to do these renders. So she had all the things picked out. She knew what cabinet she wanted. She knew the countertop. She knew what fabric she wanted. She just needed help getting that into a render to give to her clients. And I said, okay, I'm gonna take this job on. So that's when I started learning SketchUp and V-Ray. And at first, You know, there's a lot to learn, as you can imagine, and it's overwhelming. And I went through that. So it's out of personal pain. I was like, you know, there's so many different tutorials on SketchUp, you know, some are on YouTube, and they sound great, but you get into them. And then you find out that, oh, this is from SketchUp in 2013. And everything's changed in the GUI. Or you find, you know, the features you want, but it's being applied to someone designing a car. And it was so hard to pinpoint everything I needed to get these renders. And so what I had to do is I had to actually freelance that job. So the first few renders that I gave to her are from a freelancer. So I was coordinating with a person overseas. And, you know, saying, hey, this is what we need. This is the space. These are the files and going back and forth with this freelancer. And in theory, it sounds great, right? You just tell them what you want and you wait a day and it comes back. But that was not the case at all. And anyone who's done this working on Upwork or Fiverr and sending out these jobs you know, there's issues and there's there's time zone issues where they're working on the opposite time schedule as you. So you have to wait for things to get back and vice versa. And there's quality issues involved. And it was such a headache. That's when I was like, I really need to learn this quick. And so I dove in and by the end of her projects, you know, I was creating these renders because I remember as I, she wanted this light in a certain spot above her sink. And I was going back and forth with this freelancer and trying to get this light in the right spot. Like I'm doing screenshots, I'm taking snaggets like with arrows and say, this is where it needs to go. And it was wrong. They kept getting it wrong. And I was like, this is, this is terrible. I can't work like this because I know this is a simple fix would take me two seconds. Right. So that was kind of my reasoning for not only learning SketchUp and rendering quickly, but also trying to help people that are going through the same problems and frustrations that Let's talk a little about finances and focus. Your program helps designers go from, where do I even start, to developing polished documents. For a creative entrepreneur, the inability to systemize process often cripples their finances. How do your proprietary, wow, I'm killing this. How do your proprietary workflows and step-by-step methods directly impact a Yeah, that's a good point. So when you're starting to learn 3d rendering and modeling, there's so many options. There's so many different software packages you can do. It's overwhelming. And that's what I went through when I first started learning this. Ultimately, I looked at what's being used overall the most by architects and designers. And that's where I went because there's a lot of newer software systems that claim to be easier. And it's for some things that they are like there's drag and drop room designers. But there's always a catch. And sometimes the catch is, well, you only have this limited set of furniture you can put into space. Or that only works for one level. You can't do two levels. There's just so many catches with those. And SketchUp, what I love about SketchUp is you have complete control over everything. All your geometry, all your materials. There's thousands of extensions that you can plug into SketchUp to do very specific things. So you have complete control. And that's what I loved about it. Financially, what I've put together is you need SketchUp, you need V-Ray, you need a few extensions that I go through inside this course. But from there, you can do everything you need to do. You don't need to worry about buying this or buying that. It's all roadmap for you. So it makes it super easy to dive in and get the things you need and get So our base, our audience, you know, they're small businesses. There's people that are listening that are very probably interested in, you know, getting involved with what you're discussing. What I'd like to see is, can you share an example of how one client's financial breakthrough Yeah, so I actually have a blog post on my website, focusketchup.com about this. It's a case study of a student, Janet. She's down in Texas and she works for a commercial design company. So she goes through offices, creates these designs, and they build it out. And she purchased my bootcamp. She went through it. Actually, she was only on, I think, day three. So she was just doing the SketchUp modeling. And with what she knew just from day three, she created this design for this client. presented that to them and they signed off on the spot. That was a $150,000 job. So that was just a few days That's huge. Uh, the name FOCUSED Sketchup is deliberate. What's the biggest distraction or lack of focus you see crippling a designer's profitability and That's a great question. So profitability, I think it comes down to time. Because designers, I've never met a designer that had free time, they're always busy doing projects, they're backed up. So they know they need to learn modeling and rendering, they know they need to present these designs to clients. Because that's where things are going. You can't just, you know, present a mood board these days and call it a day. So they know they need to learn this skill. And not only is there a financial burden as far as the software, and there's so many different avenues you could go with there, but also the time. So a lot of designers, they've downloaded SketchUp. They try to play around with it or learn it themselves and get lost very quickly and end up quitting. That's very common. So what I do is I hold their hand through the entire process from signing up for an account to installing to using the basic tools is a very progressive step by step approach. So you're not wasting time learning things you don't need to know. And you're only learning what you need to know to get to the end goal, which is an awesome 3d model and Yes, absolutely. FOCUSED on only what you Exactly. And which is why you can learn it in seven days. You have to be laser focused in those step by steps. Got to clarify to the seven days, the assumption is you spend about two to three hours a day in the course, it's not a full eight hour period. So designers can work this into their existing schedule. It's also self paced. So if you need to miss a day, that's not a big deal. So you could crush it out in less than seven days, if And a lot of people crush that out on a weekend if you if you really were dedicated, I think the fastest I've seen it is about three and a half days. So it depends on the person, how tech savvy they are, where they come in at, do they know SketchUp already, are they brand new? So there's a lot of factors involved, but yeah, you could essentially just binge it and go much quicker than Let's get into your purpose, the pillars and confidence, specifically leadership and teaching. You've transitioned from a professional practitioner to a leader and educator. How has your core purpose evolved? What principles from your professional past, be it the corporate environment or the design studio, do you apply Good question. So Yes, as I mentioned, I did software for years. And I worked my way up. I was a junior dev when I first started all the way up to a vice president when I left. So I went through all the ranks of being a leader and what that entailed. So that definitely helped me in my own businesses, you know, be a solid leader, I picked up on things for my bosses that I liked and didn't like. For example, my boss during that time, great guy, but he was a hothead. So he would get fired up about these random things. There's a problem. He started yelling in the office, you know, all this. So I identified that as something I didn't want to be as a leader. So anyone who's worked with me or knows me, I'm a very calm guy and I take things in stride. Uh, you know, I assess the problem calmly. I don't overreact. I find a solution and move on. So that's definitely my style of being a leader. Just quiet confidence and leading by example. I'm a big believer in that, especially not just professionally, but also with my kids too. So I try to be a good example for them. You probably know this Joe, but I'm a big DIY guy. So I'd have a lot of projects going on in the house, you've seen it on Instagram. And I'm now incorporating my kids into that. They've always dabbled before, you know, helping me lift a board or whatever. But they're at the ages now, they're eight and 10, where they're actually doing some work, and they're using the power saw. And, you know, of course, I'm watching them the whole time, but they're helping. And it's, it's great to see that I'm kind of leading by example, and hopefully fostering this kind of work ethic Yeah, I think, you know, I grew up without a dad. I didn't know how to use tools. I do now. And because I didn't have that experience, I wasn't a great teacher of those things with my older kids. It was more, you know, no, stop, I'll do it. And they never got a chance to really experience. As I've evolved as a father, a husband, you know, son of God, I've just really kind of allowed my kids, my younger kids to experience, not failure, but those lessons, right? Like, oh, do this and just allow them to get more experience. So yeah, I love that DIY stuff, especially with my youngest kids. I kind of missed the boat with the older kids and I try to get them involved. They're too cool for us now, but with the younger kids, power tools and building stuff and doing projects. All I got to do is look at my youngest son. I'm like, want to do a project today? He jumps, he jumps out of his pants and he's ready to go. And I think he'll stay that way because I let him do things and I know when to step in and not let him do something catastrophic to a project, but I give him just enough to be excited and he can see that, look what he did. And as far as he's concerned, the end project, his DNA is a part of that. So I like that you do that and it's definitely something I personally have tried to do more with And if you think if you think back to, you know, some of your childhood for me, for my childhood memories, it's you know, you think about Christmases and the gifts like you don't remember anything that you got. But I remember the projects my dad and I worked on. We built a shelf together. He built my closet organization system like those projects. That's what sticks with these kids. And that creates a lifelong core memory. So that's super important. Absolutely. And you know, just like you, we hope to pass those on to our kids and our grandkids, hopefully. You know, a couple of things came to mind when you said that. I had a gentleman from my church group say, your kids may not always remember the things you did or said, but they remember how you made them feel. And I think those core memories, they feel those bonds and they carry those bonds with them. And it just makes them a little bit more empathetic and sympathetic humans and more understanding. So I just wanted to mention that. That just came to mind. That's How does instilling confidence become a core part of your educational Well, a lot of designers there, they come to me and they're frustrated, either they've tried to learn SketchUp and quit, or they know they need to learn it, but just don't have time. And they're frustrated with themselves. So being someone they can look at and say, Oh, he's done this, you know, he was in my shoes, and he actually learned this. And now he teaches it. Yeah, that confidence, I think, you know, helps a lot of designers out. Because, you know, I've, I've walked the walk, I, I know what they need to know. And I know what stumbled them up before, because I went through the same things. So just giving them that guidance and being that kind of North Star saying, Hey, you know, I've done it, I'm going to show you how I think that's what resonates Yeah. Agreed. That makes sense. Now, in your personal life, how do you manage the demands of scaling a global teaching platform while prioritizing your That's a challenge. That's my biggest challenge, I think. And we've talked about this in the Power 10 group, but finding time for all of this, because, you know, I'm not just doing FOCUSED Ketchup. I also help with my company, Arch Manor, and my wife and I run. So I've got two successful companies that I'm trying to navigate time to. as well as the family. And luckily, we both work from home, my wife and I, so we're able to be here when the kids get home, we can pick them up from school and bring them back. And just be around because when I was growing up, we went straight from school to a babysitter's house until about 6.30pm. So obviously, I wanted to change that for my kids. And it's great that, you know, this career choice has led to the flexibility where I can actually be here and be around. Now, sometimes that's a blessing and a curse, because I got two boys, and they both go crazy with the toys, and they get the dog riled up. So trying to focus or record something while they're doing all this, that's a challenge for sure. But overall, it's it's been great. And again, it's I don't have a clear cut answer as to, you know, what the right balance is, as far as company to family life, but I'm trying to find that. And I think it's gonna be something that's always changing, too, because we all go through different stages of life, the kids go through different stages of school, and it's always going to be evolving. But just keeping that idea that you know, I want to be with my kids as much as possible. And I don't want to be, you know, 65 years old, look back at this time and say, man, I shouldn't have worked that much. Yeah, I agree. And it is a day to day, week to week thing. There's not, I mean, you can have a philosophy that just says like, when A, B or C happens, you need to drop everything like a week ago from today. I had a dinner, um, with a men's group guy. We were doing this 45-day challenge. It's kind of like 75 hard, but it's more around faith and grace. And then I had a men's group right after that that we were going to go to. My son got out of practice. He's like, hey, coach said he saw something on my neck. I got to get it checked out. I stopped everything, you know, like he needed to be seen. Um, is that what I wanted to do? No, but like, like that's important. And, and family comes first and obviously, you know, in, in the faith circle, like fat, you know, family comes first. So it was obviously easy for them to understand, but, um, no one saw that coming. You know, and you just gotta, you gotta know when to prioritize those things. You know, sometimes you'll go on a tear and you just have a crazy productive week. Um, other, other weeks are, you know, as you and I've experienced recently, you know, sickness hits everybody in the house and you just gotta know when to, you know, tap out and let things run its course. And sometimes that's God saying, Hey, pump the brakes a little bit. Uh, you're doing too much. So, um, Yeah, I agree. There's no master calendar to figure that out. It's just knowing what's important and allowing yourself to make that decision and say, hey, listen, this has got to be more important right now, even though I didn't plan for it. Yeah, it is challenging, though, because when you want to get things done and you set these deadlines for yourself and then something pops up, like you said, when your kids get sick or the car breaks down, you got to deal with that. Like, it's so frustrating not to have that time. And, you know, I think you're like me where we like to be productive and moving forward always. It's hard to kind of stop, put the brakes on and deal with these things. But sometimes you got to slow down to move faster. So, yeah. And I think it's also, right, like muscle memory, right? After you, like, I think, I think a perfect example is, is, is marriage, right? Like learning to communicate, learning how to argue, especially when you grow up with a bunch of guys and you know, you guys, you know, you, you, you bust each other's chops and you know, it's, it's, it's constant work to get good at talking to your wife. At least that's been my experience. Cause the more you do it, I don't want to say the easier it gets. It's just the process of like saying, you know, blowing it off and saying, you know, whatever gets easier. You say, you know what, no, we're going to talk about this. Or are we going to say, we're going to, we're going to step aside and let things cool down and then readdress it. Um, I think it's, that's that same thing. You just muscle memory of getting used to putting things down. I've done it before. It didn't derail my success or my goals or my year or my week. It just changed things a little bit and maybe you Yeah, the marriage is the very tough part for me, too, because obviously, we have kids together. But we're also business partners. So and we work from home. So having the separation of okay, this is family time versus this is work time for the two of us. That's a huge challenge. And I'm like, I grew up with a brother and I didn't have any female energy around me. So I didn't know how they operated and you know, their, their emotions and all that. So it's been a challenge for me trying to learn, okay, I might think this way, but she thinks this way and she needs this differently. So kind of adjusting how you communicate or my case, just actually communicating because that's part of my problem too, right? So I have all these things in my head that makes sense to me, but I don't tell her about them. Um, so trying to find that balance and flex that muscle, that's been definitely a Now let's get into clarity and personal discipline. A big part of P10 is accountability, sharing things outside of business, but kind of sharing our personal SOPs, how we operate. Your entire business is built on creating clarity for sticks. What system, whether related to your routine, fitness, or faith, do you rely on personally to maintain that level of clear focus required to teach complex I think for me, it has to be fitness. I work out each day, every morning, I wake up and do a mile run and do some weights. And that is kind of my time. And that's where I feel the best, I get some mental clarity. And I think that helps me throughout the rest of the day, because it just there's something about it. It's hard to explain where when you exercise in the morning, You get your protein in whatever else drinks you want. You just you're fueled up and you feel good. You can take on these challenges better where if you just woke up and got straight to work. Yeah. So my mental clarity is a thousand times better whenever I've done a workout that morning. So that's one of my secrets. That's something I live by now is I need to work out at least 45 minutes. I need to break a sweat. That's an important part to break that sweat and the rest of the day. Just it flows so much better for Is there an exact routine? Do you do something different every morning or is it like, you know, you do like a hundred burpees and you break that sweat, you know, what, is there something that Yeah, so we've got a little home gym, it's nothing fancy, but we've got a Peloton tread down there. So we, you know, dabble with some classes, whether it's a strength class in a different, you know, body zone, upper body, full body. So I'll, you know, do a random thing there. I'll also do free weights. I love doing arms. I don't like doing legs. I'm sure I'm not the only one who's that way as well. But it just try and mix it up. And honestly, next year, I need to do a better job of mixing up even more because I find myself getting into these routines. It's like, Oh, well, I know this, and I'll just do this today. And that's not how you grow. So that's one of my goals for this next year is to challenge myself to do, you know, exercises outside of my normal comfort level. Yeah, break those plateaus, right? Do the hard things. And they say the more legs you do, it produces more testosterone and helps with overall recovery. So there's some incentive there. you know, if you haven't done legs in a while, I ain't gonna feel good, you know, the first few times you do it, but it is incredibly important for men and women to, to, to definitely have a good mix of lower half involved. So I'll I prefer to be what my wife calls a house on stilts, you know, where they're just super So we're getting towards the end. What's one final piece of tough purpose-driven advice you would give to a creative professional who is currently undervaluing their work because they lack the technical visual clarity to sell Yeah, I think just try to do as much research as you can. So this industry, it's changing very quickly, especially with AI. And a lot of designers are fearful of AI, or they don't know where exactly it's going. There's a big misconception that AI is going to take these design jobs. where eventually, you know, consumers will just use AI to design their space, it'll have agents purchase it for them, schedule, you know, the shipping, all that. But when it comes down to it, I mean, people want to buy from people, that's a core principle. I stand by that. So I don't think AI is going to be taking away any of our jobs, at least in a macro context. But I think it's important for people to be aware of it and for people not to fear it. So any AI blog or podcast that you can listen to in your free time, do it. Because the more you know about it, the more you're not scared of it and you'll be on top of things. I talk about it in my newsletter each Friday. I always have an AI section in there with the latest news just so designers can keep up to date on what's happening because things are happening really quick. I'm sure you've noticed to like every day, there seems to be a new AI tool that, you know, does something, whether it's create a render, whether it creates an animation from different renders, every single day, there's this new tool, and that can be overwhelming for anyone, even me. So, you know, part of my job is going through all that kind of sifting through and seeing what's a value and what's not, and kind of suggesting what people should take. So AI is, I have a course on AI as well, for designers, that teaches chat GPT, it teaches mid journey, and there's also some additional training there for animations and renders. But just staying on top of that, I think is key. And it's almost a full time job. So if you don't want that job, I suggest going to focus sketchup.com, signing up for my newsletter, it's every Friday, I send it out at 715am. And that gives a good recap of not only what I do, but also any AI news that happens any designer news, anything you should, of course, And, and that goes right into our next work. Where can our listeners find you? You, you gave us a little bit and we've got the, I know you've made some iterations of the seven day bootcamp. Tell us a little bit about the different seven day bootcamps you have. And I know you just launched a new, uh, a group coaching, uh, offering. Can you tell us a Yeah, so my courses, I've got three different bootcamps right now. One is for interior design, one is for kitchen design, and one's for landscape pools and patios. So they all are the same seven-day format where it'll take you from knowing nothing all the way to creating design packs and renders by day seven. And they're all around those specific niches. So it's a very structured, very hand-holding approach to learning this software. And so far it's been a very popular choice with designers. So I also have different courses as well, such as the focused AI for designers. I've got a focused animations course, which teaches how to make rendered animations. And there's also a course I just launched a few weeks ago on D5 Render, which is a new rendering program, similar to V-Ray, but it's a real time rendering environment with fantastic results. So that was pretty much my course lineup. I also have a 3D club where I have thousands of pre-made 3D objects such as kitchen cabinets, vanities, hardware, pillows, curtains, all that fun stuff that designers need. I have that pre-made all SketchUp and V-Ray friendly that you can easily drop in your files. So I try to make things as easy as possible for people to design because time is money and I want to make sure designers are not spending too much time actually modeling the stuff. I want to make it as efficient as possible. And you mentioned my group coaching. That just launched. I'm so excited about that. It's a different flavor on what I do. So normally, I teach how to, you know, model and create these renders. But the group coaching is different. It's called biz through viz. And essentially, it's how to grow your business through the use of visuals. And there's a heavy emphasis on technology and AI as part of that, as well as just standard fundamentals, such as, you know, models and marketing and sales, all these tactics, that's, I've brought from Dan Martell and his teachings, because we work with him as well. kind of his tried and true methods I've brought down to the design niche and tailor that for designers. And there's this emphasis on visuals, because visual cell visuals create emotion, emotion cells, that's what this program is all about. So I'm really excited to take, you know, small businesses, small one person design shops, or a few people take those businesses and grow them over this next year with these methods, it's Very excited to see how that goes for you. We're getting towards the end here. I just want to go over some key takeaways. We've got the link between technical mastery and financial confidence. Our audience is primarily small business owners. Some of them are in it, right? They feel like they're alone. They feel like they're the only ones who've ever been through this. That's why I love bringing on people who have been through it to share their stories and to inspire people to stay in the fight. Then they've got the audience members who are curious. They want to own a business. What's it like? This is an insight into that. And the technical mastery is so important. You know, we all start off as the subject matter expert of our, of our company. And it's really important to really dial that in and dial in, you know, those SOPs and all that, because that does lead to financial confidence. You end up getting the money and the cash to reinvest into the business. And then also the importance of simplifying complexity for better client communication. And not just for client communication, but all communication. Simplify it. Use less words. Simple is always better. Less is more, right? And then the power of a focused proprietary system to drive entrepreneurial breakthroughs, right? So, you know, make it yours. I know with us, we have the VICI path to victory system. It's our methodology. It's ours. You know, we didn't create everything, but we made it all ours. It's all a part of our DNA and what we do here. And that's the heart of the entrepreneurial breakthrough is what makes us who we are. We all start off, you know, at least for me, it was like, I started off as an account bookkeeping tax, but then after we've helped so many clients, we've reflected and taken the time to reflect what is, what wakes us, who, what's our DNA, what's our proprietary system. And I think that's really important for all businesses. to identify so that they can really pursue their purpose. John, thank you so much for your time, for empowering creative professionals to render their visions into reality. Our audience can find you on Instagram, Facebook, LinkedIn, YouTube, and your website. We're going to have all those links in the show notes. And I can't wait. Thanks for having me. And don't forget, I'm big on MySpace too, Joe. Okay. MySpace. We'll get that link up there too, as well. All right. Thanks, John. We'll talk to you soon, bud. Thanks. Bye. Thanks for tuning in to the Vici Code, where the underdogs rise and the numbers finally make sense. If today's story hit home, share it. And remember, faith fuels