Welcome to the The VICI Code, where we unlock real stories of small business owners who've battled chaos, crushed doubt, and conquered their challenges. Faith, family, and finances. No fluff, just raw, honest conversations that decode the path to victory, one story at a time. Hello, hello, and thank you for joining us today as we explore data, destiny, and dollars, where we walk you through scaling with analytical precision from storyteller to multi six-figure publisher, producer, and marketing strategist. But first, I just want to remind our listeners how they can try AG1 for free. Every morning I wake up and I start my day with AG1. Just one scoop is packed with 75 high quality ingredients, which combines multivitamin, probiotic, and a blend of superfoods. AG1 has been clinically shown to improve gut health and close common nutrient gaps. As a longtime customer, they've offered me a special deal for you. By using my link in the show notes, you'll receive one year supply of D3K2 drops, 10 free AG1 next-gen travel packs, and a free 30-day supply of Omega-3 pills. This $130 value is free when using my ambassador code. Now, let's shift focus back to today's guest, whose core purpose is to help stories reach global audiences. Jynafer Yanez is a multi-six-figure publisher, producer, and marketing strategist specializing in data-driven growth for authors and transmedia storytellers. As co-founder of Archimedes Books and Wolfpack Entertainment, she scaled over 70 novels, passed a million copies sold, earning multiple awards and screen adaptations. A founding member of Binge Books and Authors AI, Jynafer blends creative vision with analytical precision to help stories reach global audiences. Now, Jynafer is yet again another powerhouse from the Dan Martell Elite Mastermind Group. Jynafer sticks out a little more than the others, though. Whether it's on the elite coaching Zoom calls, or the mighty messaging platform, or even on social media, you can always count on Jynafer's endless energy to hype up those in the community. When I found out about her unique blend of data-driven marketing and creative vision in the publishing and film industries, I knew she'd make a great guest for the Vici Code. Her success in scaling over 70 novels and her involvement in Authors AI highlights her focus on innovative measurable purpose. Jynafer, welcome Thank you so much, Joe, for having me here. I'm delighted to connect and talk all kinds of fun data things and really just highlight those great spots when it comes to like stepping out and to your dream and to your purpose and to developing your Well, you're in the right chair right now because no one loves data more than your accountant. So we're going to get into the data, the analytical, the financial breakthrough, like I do with all of our guests. I like to hear some of the more inspiring stuff, the stuff when it wasn't all green pastures, I want to hear about some of the tough stuff. So your success lies in blending creative vision with analytical precision. Now in publishing, those worlds kind of collide sometimes. What was the biggest challenge or period of struggle you had in your career where you had to reconcile the creative heart of a book Well, I think right there is something interesting that it may be how we look at it. We don't look at data as cold and hard numbers. We look at it as indicators of what's happening with real people and real behaviors and real interests. Those are just our way to measure what's really happening in real time. And that's a lot of real stuff. So, When we use that, it makes it much easier to marry and guide and implement the stuff. So my husband and I work together and he's the author. And my background is years of ad agency working with marketing clients, the marketing departments for my clients across a variety of industries. So we've done like financial clients, retail, Startups, Arbonne before when all they sold was skincare products. And so learning the way marketers think as an advertiser, I'd sit right in between that sweet spot. We take behavior, take data, we take psychology and we meet it with creativity and connection and emotion and all of that other stuff. So it was a nice way to leverage that over to the publishing side as we look at stories. What are the stories that resonate? And so with my husband's perception of like, I'm not selling stories. It's not about plot and tropes and all of those things. It's emotion. It's a escapism. People are reading books for a reason. And I know that like in the business world, the mastermind stuff, and even kind of what you and I do on a day to day, the nonfiction stands out. For me, I'm so blessed and honored to be able to work in this really fun fiction space. So I'm working with science fiction and contemporary fantasy novels. For anyone seeing this on video, you can see behind me, that is a sci-fi thriller movie poster behind me from something that we've done. So back to your question of how do we marry that is we use what people are doing to drive more. So if I see conversion numbers, if I see an opportunity, if I see something is coming through on opportunity, the market size, we're able to get into that. That's just telling us opportunity and where to like dial things up and go all in. But it's not based on just cold numbers. I don't know No, and I guess, so to me, it sounds like there wasn't really that struggle. It seemed like there was just a paradigm shift in how you saw the two. You know, I wonder, was there any sort of financial breakthrough that occurred when you finally mastered to blend those together? Yeah, absolutely. So what's interesting is You're right. A lot of authors and indie stuff, especially in the world where we kind of grew, they're not focused on numbers. It's really hard for some people who are not using each side of their brain as well to be able to look at that and say like, how do I scale up? How do I work in this? And so there becomes this sort of like, ecosystem of I can't and it's hard and I don't know what to do once I removed myself from there and started working with a group of authors who were looking at it really like a business and not just a passion that's when things started to shift, so we had a series. that launched really well back in like 2018, 2019, but it began to lose a little bit of its steam. And even with the marketing push, it was diminished returns. And there's some of that that's going to happen, absolutely. But at the same time, we knew that we had not tapped into the full extent of the market. So we had to make a shift and it was very tactical, but ended up really opening doors for us. And so what that was is instead of saying, oh, the series is done, we're done, or we're just not meant to break through. We worked with Amazon and some other partners in terms of advertising, we shifted and went, how can we go direct to our audience? How do we move around some of these gatekeepers and stop competing in such a small space and think bigger and better? double down into ourselves. And so we went in all in on e-commerce for our own direct and wide across the market. So if we could tell everybody who it's relevant to, not just a certain type of reader, we were able to take this back up the charts and now make it so popular again, that it was able to garner interest from additional readers who then funded our film that this one here. So they ended up funding that film and now because of that we're able to get into film festivals and have more connections and more meetings with some producers and taught folks in Hollywood. So again, if we had only stayed where we were and accepted the status quo, it wouldn't have led to everything else. And at the time, we weren't looking for this big brick. We were just trying to not let Yeah, and you guys stumble upon something that works, that hasn't been used before. And speaking of things that have been used before, you're a founding member of Authors.ai. How does AI fit into the purpose-driven vision of a writer? Is it a threat or is it the ultimate tool for It all depends on how you want to use it. AI is an incredibly viscerally divisive topic in the author space right now. We were just at a conference in Vegas at the beginning of November, and man, everyone, anytime it came up, it was like, AI, like waiting for the reaction to see how somebody respond. And really it's AI is here. AI is happening. Guess what folks? AI has been around. It's been operating so many things we don't know of, but what people think of of AI is again, we're talking a certain demographic, not all, but if we're just to like, talk about it in generalities it's very creative group very sensing kind of as opposed to like like intuitive. Not as logical always because that's where the creativity can flow from right and also could be an older and less tech driven. all good, wonderful qualities. I say this, I love the author community, but that means they're not as familiar with the inner workings of what AI can do or has been doing as say someone like a Dan Martell or as someone I know in Elon or anyone in Silicon Valley for that matter. So, or Dubai, right? So, it becomes scary because it feels like it's going to infringe on all the things you're doing. If it's a tool that helps you to do what you do so well, your unique ability, your gift, and your passion, and you can leverage AI, various implementations of it to do the other things, then yeah, it's an awesome and wonderful thing. And there's not a threat, it's actually equipping you and enhancing what you do. So when we talk about AI in terms of writing film scripts, or editing film, or writing novels, cover art for books, That's all very real, but the input, excuse me, the output is only as good as the input, right? And so readers know, they can recognize when things are not written by humans. It lacks It lacks a certain depth, scope, and quality now, a certain very emotional resonance. And as I had mentioned before, my husband says, like, I'm not just writing a story with plot points. I'm selling a roller coaster of emotion as you go through each scene and each chapter, the way you connect with characters, the way characters are flawed, right? How are you going to tell AI to write something that's not overly tropey, that feels very genuine, and that has certain breaks in that facade? that's where all the connection comes from and just AI is not there yet in So for the entrepreneur on the other end, for the entrepreneur who is creatively blocked, what's one piece of data they should look at today to spark What kind of creative? I mean, go back to what got you interested in the first place, right? I think for any of us as we get started in that space. You know, we were inspired by something and even someone who's not creative and they're starting to feel basically some kind of burnout, go back to the beginning. What made you fall in love with this in the first place? It's like a little bit of that getting filled, getting refilled with things that light you up, but also sticking to it. Another uncommon thing about what we do here is we don't really believe in writer's block. There's no plumber's block. There's no teacher's block. There's staying in the flow. There's no programmer's block. It's like a misnomer of thinking that you have to create or be inspired or wait for the muses. someone who's truly into that passion, into that depth, like you go through and you execute and you let the words flow, it becomes a muscle and you stay tapped into that flow state. It doesn't mean everything on the page that day is going to be great. It doesn't mean it's not going to be hard, but you kind of have to work through it. You have to stay disciplined or I mean, it goes for anybody like screw your feelings, stick to the plan. And if you have time blocked to write that day, get in there and write. And whatever that schedule looks like, you got to tap into where, you know, your flow works or create those environments. Like Brandon Sanderson writes until like four in the morning and he doesn't get up until noon because he says, I didn't become a writer. So I have to get up at 7am or 5am. However, my husband does. He wakes up every day at 5 a.m. and he has four writing sprints. He writes 4,000 words a day about six days a week. They're always, like I said, he said, there's days where it feels like he's just like ripping the words out of his brain, but he sticks to the plan. And I, that goes for me. There's days when I don't feel like creating ads or managing, taking, um, calls. We've had some producer calls. It feels like, you know, weeks where they're all blocked in and not feeling it. Who cares? Stop, do some pushups, get some coffee. We're Be so thankful living in the flow of gratitude of why you get to be doing this thing in the first place and jump all in because if not. Like you're not gonna have all of the opportunity and you're gonna have to go work for somebody else doing something else you don't love, you know? And so people who gripe or like complain about, oh, I got to do these things with them. Why are you doing it? Why are you here doing it? Go have less responsibility, you know, somewhere else if you're not gonna work from inspiration. And you stop and you think like, yeah, Life's going to be hard. Life's not guaranteed to be easy. Work takes effort. Like there's going to be friction. Things aren't always going to be smooth, but if you're lit up for your purpose, then So revisit your why and just go and just write. And today may not be your best stuff, but you Yeah, absolutely. I think that could be hard for entrepreneurs to keep in mind because things get real, real, right? Things get hard and you think, wow, this is on me. And there's like gut punch of like, these numbers weren't what I thought they were gonna be. Or this tax bill is definitely not what I was expecting. Or this thing that I've been sweeping under the rug and saying I'd come back to is now come back to bite me in the rear. And the world could feel like it's like crashing down on you for a moment. I've had many of those moments over time, and I remember thinking, wait a minute, I also had this when I was working at an ad agency for someone else, right? And I had to be on their schedule and do things their way and please those clients. at least this way, I get to be home with my husband and my kids and do something that I love for people that is meaningful to me, like our why of bringing these exciting stories of hope and adventure to people across the world. To think that one day, like our film's gonna be the one that the family's gathered around to watch and that we could feel good about providing escapism. I just got a note today from a reader who said, They're on hospice. They can't leave. They're just there. And they're just like waiting for their body to do whatever it's going to do. But for a few hours, they get to escape into this world and to laugh, to have an adventure, to meet other characters, to become like friends and best friends that they could just pick up the book and connect with, as opposed to the people who are not coming to see them at the hospice center. And I think we're providing a different level of human connection. And if that's what we're doing, yeah, I can stay up another hour to go ahead and do the numbers, put in the ads, whatever it is, work with the team on this stuff and be so Yeah, I can feel every bit of that answer and it shows why you've done so well. So I want to go from book to big screen. Your work at Wolfpack Entertainment involves transmedia storytelling and earning screen adaptations. What is the greatest structural or operational challenge in moving a story from the page to getting the pitch meeting. That's always the biggest one for us. The transition from, it's very overlapped, it's very just producer oriented in bringing all the parts. It sounds really big in the get-go of when you're like, okay, we've got to put, assemble an entire crew, figure out everything. And how do you take a book into a script and a script into all the parts of filming? And really there is a process the same as there is for anything else and how to, you know, figure out your P&L or whatever. I just have to tell you, Joe, numbers, I have like a hate relationship with them. Not a love-hate. I just get in there and I do it because I have to. Yeah, I know. And I try not to just be like, hey, this is data. Like this is information of a different sort. And I just think, oh, it's just my bane. So, but it's necessary, so. It's data. Yeah, it's data. That's how I look at this data. It's like, okay, these are just indicators of another story. But that's another part of what you have to deal with when you're executing a film is taking down the script and breaking it down. What does that look like by seeing how many people are in it? what are the rules and regulations for where you're filming and how you're filming. Both of our films so far have been SAG union film, SAG-AFTRA. So they have their own set of rules and permits and applications and how you pay the actors and all that. So it's just layer upon layer of structure and Interesting. What was the breakthrough lesson you learned from the longevity and financial value of Currently, I would say the one to focus on would be Here Forsaken Mercenary. And again, just understanding that the characters stick around and from there, there's lots of possibility for, we'll call it Hollywood, but that just is general term for all of filmmaking or episodic, anything screen related. And so being able to showcase the value and the numbers in that, to be able to say like, it's a 12 book series, there's three short stories, so you're looking at content. We own the rights, that's IP. Showing the read-through, 65% of the people who pick up book one will make it all the way to book 12. That's huge to understand benchmarks and numbers and that kind of stuff. What does that look like from when they read that to wanna go on and read? other books just just the reader lifetime value because that's showing value in the in the brand and just the number of books that have been sold or read throughout different regions. So this is an international bestseller. So it's been translated into other languages. And so it does well in Germany. It's done well in France and Italy as well. We'll look forward to launching again, I think in the Spanish speaking countries later. Perhaps I think later this year, and being able to say that, like, it has a global appeal will be very important as we continue to pursue bigger and additional opportunities with Hollywood. having a fan base that was so passionate and dedicated to the brand and to this series, where they were willing to contribute their funds and to invest into seeing this come to life on screen, and then approaching the performers and the talent. We've got people on this project that are from Cobra Kai, from Call of Duty, from the John Wick world, from, like this one guy, he, from everything, everywhere, all at once, who has Academy Award-winning fight choreography. We've got art team members from the Star Wars, Mandalorian world. So, like, this isn't a home movie in the backyard, like an indie film. Like, this was rather top-notch who put every dollar on screen, but because of the strength of the brand and the books and the appeal and the way we approached everybody, they were all able, willing, and interested to join. Actually, our main female performer, Tatiana. So her, she saw it, was interested. She asked her agent, her agent said, No, this is like, you need to go do a feature. You're not, you're not doing this. But her experience has been mostly not exclusively, but mostly stunts and tactical training. And they told her, you know, go find some things where you could be the face, the performer, the actor itself. And so she found this and that again, they said, no, you're not going to do this. Her manager's like, we're not, we're not going to submit or apply for you to do this. And she said, told them like, no, these people look great. Look at the story, look at their readers. Like there's opportunity here. And so they said, fine, but you're not going to audition. We're just going to send them your reel. And they have to just say yes or no, based on that, you're not going to read for them. And of course we said yes. And now we're like good friends. And it was really cool. That's something that she saw and believed in, even though Oh, that's so interesting. Now, from the coaching standpoint, as a publisher, how do you coach authors who are brilliant creators, but they struggle with that business and finance required to I try to break it down simple, like what's the one step that you could do now? What's the one thing that, like the theory of constraints, right? What's the one thing to do first? And to have realistic expectations. Of course, everybody wants lightning in a bottle. I'm not going to promise that. Like we've been doing this for 14 years. So like, we've got a long time, we've made all kinds of mistakes, but what could I do to help shortcut some of that for them, or get them to the mistakes part faster, so they can learn a little bit quicker and develop because this book that was reading recommended actually by Dan was psycho cybernetics. And it just reminds us that like, we can't really move forward or learn and progress. Like we have to be in movement. We can't just stay still. And even if you go too far one direction or the other, that's progress because your automatic guidance in some of like learnings or of your own psyche, like it brings you back to where you need to go. It corrects. Right. And so being able to say it's okay and good to make a mistake launch with a brand. have a voice, have an opinion on things, and make and if it doesn't resonate with the audience that's great because it's like its own moving, living thing. We can look at a market and consider it data, but at the same time, it's not. It's people. It's real behaviors. It's very live. It's active. And so what we did five years ago and how we talked about things pre-pandemic is going to be very different. How we're going to talk about things, the audiences, the the genres, the market that exists today are very different. Readers are aging into the market. Readers are aging out of the market. The world is changing, so it's not cut and dry forever. So how I coach them is like, one thing first theory of constraints what's the one thing you can master do now to get you the best return to compound and then lead into the next one because not only are you building from there in terms of like books brands numbers you as a person as an authorpreneur are growing and Yeah, and I like working with our early stage clients a lot more because we get to help them set up good habits out the gates, right? It's really tough. We don't say no to big clients that are more mature, but we often find that a lot of those clients are just more difficult to work with because they have bad habits. And it's really good to get in there early and teach those habits early. And it's all about, like you said, what's the first thing you can do? Most people fail after their January promises that, you know, I'm going to eat healthy. They just try to do way too much and it just burns them out. And they just, there's no sustainability in that. So finding that one thing that you can perfect and not just do well, make it become a habit, right? Make it become a habit. And then once that becomes a habit, now you add a new habit. to start working on. So I like that strategy. That works really well, not only for myself, but I try to preach that to others as well. So really good stuff there. Now, leading to scaling companies requires immense focus and vision. How does your personal faith or spiritual conviction That's a great question. I think you absolutely need to have you have to have that vision and you have to have that sort of operating system, that go-to, that motivator to do something. That's not my default setting by any means to scale. That was a huge leap for us. I was very comfortable playing small for so long. But once I was in a community that showed how normal it is to play big and how much that doesn't oppose any of my other values, that was eye opening and inspiring. And something I heard is like, if you have a God size vision, right? Not like just your own vision, but something that like truly my maker, my creator, God, the father has put in me that this is the goal. This is the dream. And I just get to be part of its execution. I get to be attached to my execution, but detached from the outcome. Just something that we say here is like kings prepare their horses for war, but God determines the outcome. That is where our obligation stands. When things don't launch and go the way I had hoped, I have become more and more. It's not just one time learning. It's not two times learning. I'm a knucklehead. Sometimes it's probably going to take a few, a few more times of learning. Like things are not going to go the way I hope. or want or pray for, but that is not necessarily up to me. If I can look at it and say, I did all the things. That's where my peace comes from. And the rest of it, I just give to God and be like, this is part of your plan now. Now we get to figure out what to do with the other pieces. What can we learn? How do we adjust? What didn't we do as well as we thought we did? So it's not just like, oh, well, there's learning in that. You either learn or you win. Or no, you win or you learn. But Yeah. And I think in those, when things don't go, it's always like trying to discern, you know, what it is you're supposed to learn from that challenge, right? It didn't go right. Oftentimes, like when you, when you, when you miss on a house or you miss on a client, you know, there's something to learn there to, to get better or, or something deeper if you look for it. So that's, that's, that's really good advice. Um, how do you, how do you maintain the ethical integrity and high standards of your content when the market may push for Um, we just, I mean, we do what we do. We, and it's what's gotten us here so far. So there's no, It's not a temptation. I don't know. It's not really a temptation in that way for us. I don't know how we got that way. But again, this guy's pumping out words so fast and we move at such a fast speed naturally that the like need to rise on that like it doesn't. It's not like a sticking point for us. So in the beginning, this guy, he worked for a sales marketing kind of structured company, renting cars. And so it would be 10, 11 hour days. And he said, if I can work 10, 11 hours and go this hard for someone else doing something I don't even love, what can I do for myself and for something I do love? And so he would write, eight hours a day. Now his brain would turn to much after a few weeks of this that he realized, okay, maybe this isn't the right pace. But he found his groove in the beginning. He was releasing a novel a month for a couple of years there. That's how we started building up the backlist so fast because like we didn't have kids yet. So he was home with our Husky and he would go train at 24 hour fitness. Uh, he picked up a part-time job there to get out of the house and go see other real humans, not just the voices in his head. Um, and so he, he learned to, to write a lot and then he was able to, um, scale back and find a different rhythm and. And people would tell like, you're going to burn out, you're going to burn out. Well, he found his flow state, he found his voice, he built up that muscle. And so he was able to sustain at a higher capacity output with not necessarily sacrificing any quality because it still goes through the same quality control and check as, you know, as any other novel. So, I mean, we've also have books that are published by major publishers. And so we're familiar with the process and what goes into it. We just don't hesitate. We don't sit in the indecision and we don't have to wait for a meeting or someone else's approval. We know what our market wants. We know what's aligned with our brand. And so we just execute, like you know where you don't know. So we just move forward. And if you don't know and you make your best decision, well, guess what? You'll eventually find Right. And you know what? Creativity is so highly energy dependent. How do you, as a busy producer and strategist, ensure your family and fitness are Same thing, rhythms, discipline, habits, it's all built in. We have a pretty rigorous family schedule, because we also homeschool our kids. So yeah, I know, why do we do this to ourselves? I don't know, but you know, we're just living life to the fullest. We just, you know, go to bed empty every night, go to bed, absolutely empty, wake up and give it all away. And so, uh, he's up at 5. He has his writing time till about noon. We have family lunchtime in that time. Cause he, I guess he writes in sprints, Pomodoro sprints for writing. Um, and in between he'd go, we have workout stuff in our garage. So we'll go work out in the garage, keep it flowing. And then in the afternoons, it flips. I take over he's with the kids and that's where I work. I get my workouts in, um, we meal plan or prep on the weekends, but Sunday it's like Monday through Saturday, every day is basically the same, except for Sunday. That has a very different rhythm and. Yeah, we stick, we stick to that. And so like family's priority, we're not trying to be overbooked or overworked. Um, if So, um, yeah. And then, yeah, those are like some of the aphorisms that we use in our home is like, you know, for he and I is like, is it going to make the boat go faster? No. All right. Everyone is like needing to work together. Who wants to take this on? He'll say, who's going to carry the boats. And so we get a little Goggins in there. Yeah. We use like Jocko references when, you know, cause we work in different areas of the business. And so if something doesn't. go the way plan somebody drops the ball on something whatever it is we'll say good now what did we learn extreme ownership on those different areas and so um my family thinks we're weird sometimes but they also love hanging out with us and find a sense of peace and energy when we're together so take And this is a topic we've talked about in previous recordings where it's just, yeah, sometimes being on a block schedule and blocking things off may feel rigid, but it just frees up so much more time to do the things you really wanna do, to have more purpose and intention. So you gotta have an operating system. People who don't have an operating system that, You just, I mean, it's risky, first of all, and you can burn yourself out and you just make a lot more mistakes that are unnecessary. And you just, there's no feedback loop with that either if you're just kind of winging it. So yeah, we're homeschool, we both have businesses, we're all over the place. We live on our calendar. And so that's just so important to have that operating system. And it doesn't, what works for me probably not going to entirely work for you, Jynafer. But I think there's some underlying things that are similar. And it helps us stay in alignment with our spouse and our kids and, you know, creates that time management so that we can do all the things we want to do. Um, we're getting towards the end and I always like to, you know, get some, you know, one final piece of advice, you know, tough question, you know, what's one tough purpose-driven advice you would give to any listener who has a great idea, but is intimidated by the scaling and analytical side I would ask there why, why is this idea important to you? If it's just to make a successful business, then why this idea? You can do anything and make it successful because people are doing it all the time. If you are particularly driven and on fire for something in a creative space, execute that and follow through and from there you'll like find the pieces that need to like put it together and bring it to success, but I think like if it's there's like almost like they're two different things you want to make a bunch of money or do you want to like. you know, be on fire for this thing. And there are definitely places of intersection, but like your why is just like one, that's one, one thing. So I would start there. And then after that, like, don't overcomplicate it. Don't overthink it model, just follow the model of success and You're not like a special snowflake in any other way when it comes to the business parts of it or the marketing parts of it. It's very systematic. Follow the frameworks and execute that through. I see that all the time with authors. Oh, I heard so-and-so is doing this, and I'm going to try that. Oh, I heard so-and-so is doing this, and I'm going to try that. I have one client who pays me and we're always doing something different. And like, I have a monthly retainer for them on where my time is spent. And I, I've outlined where I think that should be, but every time they ask for something else, it's taking away. And then they ask like, Oh, my sales, you know, I've kind of said like, yeah, cause we're chasing butterflies here. You want to do all these other things when really we just need time and focus on doing these three things. If we did these three things, but we're not. So, um, Yeah. I think some people actually struggle with the why, because there's a lot of good ideas. There's a lot of good concepts. And I would tag along on top of that and say, You got to find out what your identity is. I know I went most of my life without knowing who I really was and pretending to be somebody that I wasn't in an effort to fit in. And that hurt me. It hurt a lot of people because I really wasn't being who I was supposed to be, who I was meant to be. There is a journey involved with that why. If that why doesn't light you on fire, if it doesn't align with that great idea, then maybe that's not such a great idea. Maybe you'll burn out because your why doesn't align with that idea. So I think it's important that in order to get to that why, we really got to know who we are. And once we know our identity, then we can have a lot more intentional purpose or just purpose in general. So I think that's really good advice to find that why and see if that aligns with a great idea. And if you can't figure out that why, then maybe you need to do some deeper soul searching and figure out what are you here for? What's the talent that God gave you that can light you on fire and help other people? I'd love to add on to that a couple of things that came to mind because it's a subject that my husband and I were talking about last night, the identity and finding your purpose. And so we joke about that. Everything has to do with like a quote or something or a moment. But one of it is like we think of Zoolander like, who am I? Who am I? But it's funny, but it's very true. Like we're all looking for this identity. And I think that's a whole thing with the world right now, whatever, post-modernism, all that, what have you. But sometimes we might want to overcomplicate it. We don't like, we might know who we are and have our identity, but we're not like ready to embrace it because we don't understand just like, we think it has to be something else or something different. It's like, no, like, you you already are wonderfully and so amazingly created and made and you don't need to be approved right you don't have to match what else is out there and and so we like we want to emulate other people it's like what One of those already exists. You are you in this special, really amazing, then that's not special as an above somewhere else. It's just special in that it's unique in you and your stories that you're going to tell the way you're going to deliver things, how you're going to perceive things, the way you're going to relate to people is going to be specifically what someone else on the other end has needed. So like, don't deny that. Um, And we heard a quote from fighting with my family with like the rock one of his early seven bucks films with Florence Pugh at the fighters wrestlers like WWE style wrestlers and they were asking him like we want to be like you like, how do you find. your brand and all that. And so he brought total 100% the rock brand. And so how my husband relates it is like, you find that day when you were your best self, like we everything was in flow. And you just everything you did in that moment in that time, just brought you so much energy, and then take that and dial it all the way up to 11. That's your identity. That's your brand or your voice. Just go all in on that. It may be a facet of who you are. And like Dan Martell says, Gary Vee, all of them, Dwayne Johnson, it's part of a personal brand. And whatever your creative idea to execute as a business, it's just one. You could have 20 But if you have your identity, you have, we'll call it from a marketing perspective, your brand, you could sell a million. We sell movies. We sell books. We sell reading pants. We could go on wearing comic books. It's not just one story or one book series. And that could work. In the future, things we'd love to have are supplements and all that stuff is really important to us. How do you operate at this level as a family? Well, how do you feel your body? Um, you know, that could be something we do or like, who knows, Lord knows there's so many opportunities, but you have to be precious with any one of them because as one comes and goes, you can find something Yeah. Really find out who you are. The, the, the quote that I think of when I think of identity is from anger management. when he's asking, who are you? And he's like, I don't know. No, who are you? And he gets so frustrated. And the guys in my men's group, we talk about that scene too. And it's like, you know, I identify as, you know, son of God, warrior King, like, and there's different phases of my life where I may not always be that. And then I'll be more of a, you know, you know, the old sage, you know, at some point that'll be my identity. Right. But, um, I think that's really important for people to look at, whether you own a business or not, but especially if you own a business and your livelihood depends on it and people rely on it, really understand who you are and what your purpose is. And does that align with your why? Does your business and everything you do just make the most of it, right? Leave it all on the field. Like you said, like leave, leave no gas in the tank and live unapologetically strange. Right. And, and, you know, there's, there's nothing, nothing wrong with any of us. Just be who you are. It's, it's the people that, that resist that who we are are the strange ones. So. you're fighting against like your spirit and your ego are not aligned and there's going to be like some contention with what you need to do and how you need to show up versus like that natural energy. And I'm not talking from like metaphysical woo, but like really there's like a certain alignment there. And, and when you are feeling yourself with good, uh, community, good input, good content by good, I mean, affirming to the, those like of who you truly are. Right. Like if I'm in a community, that's always complaining and talking about how meta is trying to wreck us, it's going to be really hard for me to get in there and try to find success in ads or in content or organic stuff, because I'm always going to have in my mind that it's not going to work. So guess what? It's not going to work when I try to execute it. But if I just fill it with all that good stuff, then I'm always building up, shoring up, sharpening my axe or sharpening my sword. then I'm going to go into the field every day that much stronger. You work out, you're going to have more energy. So when we talk about going to bed, hitting the bed, hitting the pillow empty, well, like your tank is going to change. Life doesn't get any easier. Business doesn't get any easier. Nothing gets easier. You just get stronger. And so what are you doing to withstand that when you're putting the AG1, the good stuff in your body, right? When you're working out, your capacity widens, the chemicals in your brain, they flow differently. So you can have more creativity. you can't create when you're in the amygdala hijack. If you're in stress state, you can't get creative. Those two parts of the brain shut down so you can survive. So when people are always stressed out and then they're like in writer's block, I'm like, not in writer's block, you're in life block right now. You're just trying to survive. Your brain doesn't, it's like under text, you have to change and like work through all of that. So, um, that is a Oh, we could vibe on that. I know. And we're getting towards the end and I, I just want to, uh, circle back in and, and remind our listeners how they can find you. You're on Instagram, LinkedIn. Can you, can you tell us a little bit about those, those, uh, those, uh, handles and how we can, uh, keep our, we'll Yeah, the best way would be to follow me or Jonathan on Instagram. So my handle is at Jynafer underscore rose and Jynafer spelled j y n a f e r underscore rose. If you follow me or you DM me. VG, I'll send you a free link to watch our first short film. It's a sci-fi Western action film, a little bit Westworld in there, a little like Westworld meets Mandalorian, if you will. And that could be fun. It's a short, it's a pilot actually. So it's about 29 minutes and you can just enjoy that and escape and get a sample of the kind of worlds that we're building. And that would be the great place, but And then Jonathan, you can just search for him, Jonathan Yanez, on any of the socials, Jonathan Yanez author. And if you like reading or just want to see the crazy world of the creative, then Sounds like a plan. Well, thank you so much for your time and showing us how to scale stories with both heart and precision. And thank you for our listeners for listening to the Vici Code. Join us next time as we continue to explore the journeys of purpose-driven leaders. Thank you. Thanks for tuning in to the Vici Code, where the underdogs rise and the numbers finally make sense. If today's story hit home, share it. And remember, faith fuels